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Waterpark Success: Designing the Perfect Water park

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Defining Success
For private developers, the definition of success is simple … to make money! For municipal water parks, however, the definition of success can be:

Earn revenues that cover its costs and any future expansions.
Earn revenues that help pay for other subsidized facilities within the park system.
A reduction in the subsidy of the existing obsolete pool. It doesn’t have to make money as long as it’s losing less money.
All of these are appropriate definitions of success, but each one affects the outcome of the water park design. Determining your definition of success will help make sure your goals are in-line with realities.

Studying Your Opportunities
If you don’t have the market draw in your location, building a water park too big will increase your expenses, but not your revenues. If you build it too small, you may not have the amenities to attract a large segment of the population. Paying for a feasibility study at this early stage may be the best money you could spend in helping to define your market while determining realistic outcomes. 

It’s a small fraction of what your water park will cost that will save you from making expensive mistakes later.
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