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The Importance of Water Parks' Operation Management from the View of Chimelong Water Park

2017/11/07

In recent few years, so many water parks have been built and invested all around the world, water park projects are everywhere, its quantity is far more than other types of theme park projects. Because it develops fast with great potential, its operation management has become an important factor in the process of developing and benefitting.

From the view of the most popular water park, Chimelong has topped " 20 best water parks in the world" for 4 years from 2013 to 2016, total tourists surge to new highs again and again, it can be called as an international leading industry. Water parks worth a lot, Chimelong water park is so successful in popularity, reputation and wealth, it is too far behind to catch up with for many other water parks, the investors of water park are scrambling for it too to fight for this "big cake". It so difficult for you to understand how this world-class water park can keep its flag flying for decades whatever you do, let alone using it by yourself.

Water park as an indispensable part of Chimelong's "combination blow", its success can sum up "international leading level, creating the best experience in water park, meeting the needs of tourists, building a populist water park, non-single development became an important part of Chimelong's combination blow, using diversified marketing ways to break through record of tourist amount". All of these can be reflected in every parts of water park's operation management.

The construction of a water park is composed of scientific, stable and right direction work, not only market, location, resources talent should be considered but also creative plan, planning and design, equipment selection, project preparation, team building and project opening management should take into consideration. However, the operation management is not only at the beginning of opening, it starts from project preparation and then run through construction management, equipment installation and debugging, drawing examination and perfection, team building, project opening preparation, marketing, operation management system and framework introduction.

In the heat of investing water park, engineering hardware and management software is easily to be disjointed because of work condition, people ware, training and professional experience, marketing promotion is not in place or system deployment doesn't meet the need of overall operation. For park, it is its mission to make fun. How to let tourists enjoy themselves so much as to forget to leave? the point is operation management.

According to the relative data from IAAPA, in the countries whose GDP up to 3000 dollars in the world, one or two middle-sized water parks are needed per one million. In China, there are over hundreds of cities whose population is more than one million, so it is necessary to have water parks. However those featureless water parks with simple water equipment like water villa, wave pool and slide will be weeded out by market. So if you want to hold the chance of business opportunities, you should not only learn their successful experience but also apply it  and fulfill into practice. It have to prepare professional team, building thought and scientific operation management at the beginning of project.

HaiShan Entertainment Science and Technology Co. Ltd in Guangzhou that focus on producing water equipment is the only brand enterprise that reported by "Quality" in CCTV. It gained the most influential honor in Chinese entertainment industry in March, 2017: " Outstanding Contribution Award" in the 30 years' development of entertainment industry. 

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