Marketing mainly includes activity
planning, brand publicity and channel development marketing, through the
effective combination of the three, to achieve the ultimate market
from HAISAN water slide supplier. One is activity
planning. Every theme park, water park, especially water park, has a relatively
short annual operating period. In such a short period of time, the building of
festival activities is more important. The building of festival activities
needs to pay attention to several principles:
1. To do the activities needed by
the market, on the one hand, they are liked by tourists, and on the other hand,
they are concerned by the media.
2. Make a
resonant activity to touch people's hearts and resonate with tourists.
3. To keep
pace with the times, we need to seize the real-time social hot spots and bright
spots in the operation process of the theme park. We need to make use of the
market hot spots to create momentum and borrow momentum. For example, last
year, Maya Water Park in Shanghai and the hot variety "Qihua Shuo"
jointly created on-site activities, and Coca-Cola made a meeting with Lin
Junjie in Maya Water Park in Shanghai. All these activities relied on the hot
market. Points have achieved good momentum.
4. We should highlight our own characteristics and do
branding and differentiating activities. Maya Water Park based on Maya theme,
Maya positioning, these years to create a "Maya Carnival" brand; on
the basis of water park, also do the brand of Xialang Music Festival, such as Wuhan
Water Park in the past two years are also doing their own brand of
5. In the process
of doing activities, we should do the activities of integrating resources,
which emphasizes the integration of market and resources. Shanghai Happy Valley
has cooperated with Shanghai Television Station for many years to organize
water customs clearance activities, realizing online and offline interaction,
tourists participating in activities online and offline, television stations
recording, broadcasting in the media every night, realizing the linkage between
the media and scenic spots.
water park equipment from HAISAN water slide supplier