1. Radiation market expansion of business areas
Some large group companies operating in the park at the same time, slowly began to expand to other business areas of the market, that is diversified business strategy, which is a major trend of international and domestic park business. Diversification, is to maximize the enterprise products or business categories and varieties, cross-industry production and operation of a wide range of products or business, expand the scope of production and operation of enterprises and the scope of the market, give full play to enterprise expertise, make full use of the various enterprises Resources, improve operational efficiency, and ensure the long-term survival and development of enterprises. Some typical domestic cases is through the development of paradise, driving the popularity of the surrounding market, to get involved in the real estate industry. Because the establishment of recreation in a certain area, the formation of a certain scale of tourism resources, the surrounding market began to become active and become development potential region of the city, so the development of real estate in this region is a wise choice. As the popularity of the surrounding enhance the development of catering hotel business and continue to develop around Paradise. Business related to travel agencies can be born. Enterprises expand their business areas, and enhance its market competitiveness, reduce its single industry risk rate to maintain its market vitality. The famous OCT Group in the development of OCT tourism while cultivating the OCT real estate, OCT Hotel, OCT Asia, Konka and Splendid China, Window of the World, Happy Valley, Portofino, Interlaken town, OCT Hotel, Venice Hotel, City Inn and a number of well-known enterprise and brand that people are familiar with.
2. According to the regional situation to create a reasonable park business model
The most important business of a park is the popularity. How to attract local tourists and even distant tourists? Besides the distinctive theme of the establishment, the park had to develop local business strategy and attract potential spending power tourists in the day-to-day operations. There are some specific introduction of several management tools.
(1) Due to population density, consumption concept ahead, spending power, Paradise in domestic first-tier cities can take a vote system. Such as Shenzhen Happy Valley tickets full price 170 yuan / person. Shenzhen is a densely populated city with a large number of potential visitors, so the implementation of a vote system will not reduce the number of tourists. Because the full range of equipment, many tourists have to wait in line, the tourists into the park is difficult to play all the projects in a day, so that some tourists become the potential of the latter part of the consumer.
(2) Some of the larger cities, the population is relatively fixed, the proportion is relatively high, spending power is also a good, you can implement the package. For example, the full price of Suzhou music tickets are 60 yuan / person, but in the park, some of the better equipment needs additional money. This will not limit the number of consumers who can’t afford the high price, while in the park, visitors can choose to play some project according to their spending power. This is also a successful marketing strategy.
(3) Shall not neglect the night market. Especially some of the southern city of Paradise, with the summer heat, the evening is the best travel time. So that a large part of the potential consumers, together with a simple cheerful exotic performances, turnover will be greatly improved.
(4) Special staff reduce the ticket price, such as some elderly people want to visit some theme parks, if a ticket price high limit, the elderly will not be consumed, after all, elderly will not participate in some breathtaking project. So for the elderly to reduce the price of tickets will attract the elderly consumer groups, especially some amusement park playground units.
(5) children are the main consumer. During holiday, parents will take children to the park, there are some children's projects, such as children's pool in Suzhou Water Park attract many children, just a half months of operation, the income of the water park is very impressive. Therefore, the children playing
water park equipment and children's water houses will bring you an extraordinary income.
