How to Mitigate Risks Mostly for Water Park Investment?
1. Project investment depends on specific circumstances, do not pursue novelty and large-scale blindly
In the limited open time to obtain a higher profit, it needs higher requirements for water amusement park. Most of big water amusement parks who have a strong comprehensive strength and prominent advantage, can get a higher profit. In this trend, it is understandable for operators to pursue a wealth of water amusement project content, but do not easily compete with a large area, strong brand strength and wide influence water amusement park. One project which want to gain big profit, can not simply take the formula or template to set, should combine with local market and resources to make a rational analysis of the water park area and investment, make their own characteristics, and then combine with professional management and marketing, to bring the benefits of water park.
Case: Zhuhai dream park reproduces the mystique of the ancient Egyptian, ancient Babylonian culture, not only tried to create a Egyptian culture atmosphere, but also added a lot of classic items, such as the classic fairy tale opera performances, Kyrgyzstan national actors cheer performances. These projects have been favored by consumers.
2. Changing business model
On the one hand, use flexible system of tickets. For different time (holidays, etc.), different types of people (students, children, elderly, disabled, etc.) take a different fare, and cooperate with other brands, to use bundled ticket and stimulate consumer enthusiasm by ticket flexibility.
On the other hand, cooperate with the relevant enterprises to achieve source sharing and resource sharing.
Case: Guangzhou Hippo Park set a target of "to let citizen come again within ten years”, joint promote with Pepsi Cola, Greenery, Watson and other well-known brands, and focus on the development of returned customers.
3. Develop creative activities
To hold a series of activities in line with the theme of the water park to meet the visitors' experience.
Case: Zhuhai Yuanming garden and Dream water city jointly held Romance of the Three Kingdoms theme concept, Qinggong circus, Shengxiang Water Splashing Festival and royal beer festival activities. Greatly improve the enthusiasm and participation of tourists.
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