Since 2010, water parks have been blossoming throughout the country, and most provinces and cities having their own water parks. According to incomplete statistics, there are about 200 large and medium-sized water parks in China with a total investment of more than 50 million yuan, China now has more than 140 cities with a population of more than 1 million. A city of 100 to 200 million people can accommodate one large and medium-sized water park, and cities of over two million people can accommodate 2-3 large and medium-sized water parks. The total number of water parks in our country has reached saturation level. From a financial perspective, the operating profit margin of the market water park has been gradually declining in recent years, and even some of them have not been able to make ends meet and are on the verge of losing money. In this case, how the water park operators can turn things around so as to can make investment more efficient. Here are a few strategies for your reference.
1. Advertising should increase investment
Advertising is the first shot of marketing, and almost all of the water parks will do the overall publicity plan every year. Advertising, including theme image ads, television ads, newspaper ads, radio ads, magazine ads, television subtitles, electronic billboards advertising, bus advertising and online advertising. Therefore, the water park operators need to carry out comprehensive advertising, firing the first artillery, fighting for the local popularity.
2. Information on promotional sales should be diversified
In order to promote the promotion, water parks usually print relevant publicity materials and send them to potential customers or hang them in the park. For example, event posters, direct investment magazines, board production, subtitle advertisement writing, daily schedule, etc. They are all the information that water parks need to convey or the image and ideas that are to be created to consumers.
3. The activity of festival promotion should be rich and novel
Holiday promotions are common in department stores, large shopping malls, or large shopping centers. The water park can also be cited in marketing because the festival is the best time for the family to travel. From the visitor's consumption structure, the tickets account for about 50%, and the other consumption is about 50%. We should seize the promotion of the goods and tickets of the festival, and promote the consumption of goods and restaurants other than the ticket. Various festivals and promotions will bring more benefits to children's water park.
4. Integrate with travel agencies
Water park and travel agency share a common interest base, they can be combined with other tourist attractions of travel agency, become the sign of travel agency to attract tourists.
5. Flexible discounts for the off-season
The leisure industry, especially the amusement park type industry, is affected by weather and seasonal weather. When there are fewer passengers on the water park, and when the water park facilities are less efficient, they can use the discount strategy to attract customers.
Guangzhou Haishan amusement science and technology co., LTD. is a Chinese manufacturing brand enterprise which is featured in CCTV's "quality" column. In March 2017, it won the most important prize in the Chinese amusement industry: the "outstanding contribution award" of China's amusement industry for 30 years.
