BOAO, HAINAN – The 2024 (8th) China Brand Boao Summit recently commenced with grandeur in Hainan. Under the theme "Brand Power, Driving the Future," the forum gathered distinguished guests from various sectors to focus on brand building, promote brand innovation, and foster a consensus on brand development, contributing wisdom and strength towards building a nation of strong brands. Haishan Amusement was honorably invited to attend the summit and was awarded the prestigious "2024 Benchmark Enterprise in the Amusement Industry" title.
To date, the China Brand Boao Summit has been successfully held for eight editions, providing valuable experience and strategic insights for the development of Chinese brands. This year's summit deeply implemented key guiding principles, featuring a series of thematic activities including "Ministers on Brands," "China Brand Stories," "Brand Leaders Roundtable," and industry-specific forums. These events facilitated the sharing of brand innovation experiences, the exchange of brand growth narratives, and discussions on pathways for brand advancement, thereby accumulating momentum for elevating Chinese brand building to higher levels.
Guangdong Haishan Amusement Technology Co., Ltd., distinguished by its robust brand strength, exceptional product quality, and positive market reputation, stood out among numerous participating enterprises. Following a rigorous evaluation by the expert review committee, Haishan Amusement was honored with the significant "2024 Benchmark Enterprise in the Amusement Industry" award.
Brand Achievement: Vertically Integrated Customer Service
Haishan Amusement is the only publicly listed company in China's water park equipment manufacturing sector. It has been featured by CCTV's "Quality" program as a distinguished Chinese manufacturing brand and is a recipient of the "Outstanding Contribution Award for 30 Years of Development in China's Amusement Industry." Haishan Amusement, in synergy with Haisen Cultural Tourism Technology Group and other subsidiaries, achieves resource sharing and collaborative operations. This enables the company to provide comprehensive, one-stop, full-industry-chain services to water theme park clients, encompassing project planning, thematic landscape design, equipment manufacturing and installation, and operational management.
Leading Through R&D and Innovation
Haishan Amusement's product innovation and R&D technology are at the forefront domestically, with over 100 product patents. It is the first high-tech enterprise in the industry and the only one to hold both A+B level licenses. The company was a drafting unit for the "GB/T18168-2017 General Technical Conditions for Water Amusement Facilities" standard and serves as the Deputy Director unit of the Water Amusement Facilities Professional Committee of the China Association of Amusement Parks and Attractions (CAAPA). Currently, Haishan offers 6 major product series and over 200 equipment varieties. Its project portfolio spans 25 provinces, municipalities, and autonomous regions within China, and extends to over 50 countries globally. Esteemed clients include Poly Group, New Century senbo, Wanda Group, Chimelong Group, OCT Group, Sunac Cultural Tourism Group, Vanke Group, MGM Muthu Hotels & Resorts, Warner Bros., Aqualand, and many other renowned domestic and international enterprises.
Advanced Processes, High-Quality Manufacturing
Haishan Amusement has invested in and constructed a high-end manufacturing base covering over 100 mu. The factory strictly adheres to 6S standards for on-site management and operates in accordance with the ISO9001 management system. It has imported state-of-the-art five-axis CNC gantry high-speed machining equipment from Italy and possesses the industry's most advanced production equipment and technological processes, including the leading RTM production process and the largest production capacity in the sector.
At this juncture of societal change, brands must seize opportunities for innovative development and demonstrate vibrant vitality in the new wave of industrial reform. By anchoring to high-quality development, brands can continuously elevate their competitiveness, reputation, and influence. Looking forward, Haishan Amusement will continue to "cultivate the cultural tourism and amusement sector with a craftsman's spirit." Adhering to the principles of "customer-centricity, innovation-driven growth, and quality first," the company will intensify equipment R&D, enhance manufacturing processes, and ensure that product and service quality meet the high-quality needs of its clients, thereby driving the rapid development of the entire industry.
