Sales Completion Planning
1. Segmentate the market, customize products, combine marketing, use existing resources in the park and introduce exclusive products for market marketing. Promote different ticket policy sales modes between local and foreign markets; exclusive channel product sales modes in foreign markets; customized product sales modes; package product sales modes; bundled promotion, circular promotion, discount promotion and so on; use the concept of planning to guide sales and complete marketing planning to realize the promotion of marketing from https://www.hswaterslide.com/.
2. Develop different menus - diversify products. According to the advantages of the park and the current situation of its products, the theme of customization and promotion of parent-child families, couples, students and personalized teams is formulated to meet the needs of personalized tourism services of different customers. It can also integrate the surrounding scenic spots to formulate the products of one-day and two-day tour routes for different tour routes to support the sales of market teams in other regions.
3. Joint with other organizations/products to create active products. Combining with the special resources of the city, grafting organizations suitable for summer activities promotion to cooperate, landing in the park, carefully planning the theme, carrying out activities marketing, and realizing passenger flow conversion.
4. Expand sales channels, maintain channel stability, and develop direct sales in depth. Maintaining the sustained and stable development of channel market customers, strengthening the depth and intensity of direct marketing market development, intensive cultivation and meticulous cultivation, setting up the proportion of channel and direct marketing market development tasks for each regional market, focusing on the subdivision development of industry channels, setting the operational tasks and achieving the target schedule of subdivision market, and carrying out "government agencies, administrative institutions, trade union organizations, associations" Groups, finance, communications, insurance, hospitals, schools, communities, family committees, village committees, women's federations, car associations, large factories and enterprises..." And so on, carry out point-to-point development to ensure sales results.
5. Ensure the stable and orderly price policy in the operating season and seek change in the period of special activities. Combining with the business objectives and product status quo, tentative sub-activities, stages, themes, sub-nodes of the introduction of special policies and comprehensive consumption, bundled consumption, joint promotion policies, for the further operation of the park to obtain valuable experience.
6. Combining with the actual situation of the park, the whole staff marketing and performance are gradually implemented. Each Department has business and management tasks. It is not only the logistics service department but also the benefit creation department. It implements the comprehensive monthly, quarterly and annual evaluation of each department, and implements the personal performance management of employees. Departments and individuals share the results and assume responsibility according to the percentage of tasks completed.
Strengthen the service reception function.
Establishing the Action Management Model of Front Attack and Back Defense
We should give full play to the role of planning, adjusting, guiding and coordinating the reception arrangements of the park, coordinate the service convergence of individual and team tourists in various departments, lighten the burden of sales logistics, strengthen the support and cooperation of service business departments, further enhance the quality of tourists'service and transparency of the control group, and ensure the monitoring of customer service and the evaluation of service of business logistics departments. Sales work should be further specialized to strengthen the target management of sales staff. Strengthen the training of sales methods, modes, skills, negotiation, documentation and orders of salesmen, further recruit and supplement salesmen with market development ability to enrich the sales team, gradually reduce the procedures for salesmen, require salesmen to specialize in promotion, concentrate on marketing, quantitative management, eliminating the fittest and the fittest, and adopt the working methods of cooperation between searchers and attackers. With plan, focus, task and result, daily visits, inquiries and follow-up, scene connection, etc. to quantify the indicators, use effective teamwork to improve work efficiency and achieve sales goals.
Marketing Needs
Cultivation, Development and Gradual Maturity
The development of a park should focus on building brand core competitiveness, shaping and perfecting brand connotation, establishing loyal consumer groups, and gaining widespread social recognition. The marketing strategy should focus on customer flow, vigorously develop the first customers, cultivate the second and third customers, constantly stabilize the individual market, vigorously expand marketing channels, open up business circulation channels, and gradually develop direct and group business.
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