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Water park management skills in the crisis

Water park management skills in the crisis

Water parks occupies a very important position in China’s leisure industry. Although the domestic water park industry is in full swing, many operators still face many problems in the operation process, especially many products gradually change after operating for a period of time. It is getting old, tourist attraction has declined, economic benefits have gradually decreased, and the market is facing a crisis of elimination. Aiming at barriers such as the inability of old products to attract customers, low economic benefits, and limited operations, this article discusses the management skills of water parks based on the experience of multiple cases.

The operation innovation of the water park is a systematic project. Its basic premise is to grasp the market trend and pay attention to the latest market trends. The core goal is to promote the positioning of various products as the core goal. The specific methods include innovative combination methods, changing the environmental atmosphere, and updating hardware facilities. Wait.

1. Grasp market trends and clarify product orientation

The operation of any water park needs to rely on the market, and the project without market support is the castle in the sky. Through the survey and statistics of the consumption of water amusement projects in a certain area, summarize the characteristics of market demand, and clarify the most popular water amusement projects and water park equipment in the market by tourists, thus forming the first step of innovative projects and the direction of innovation Provide strong guidance.

2. Innovative combination methods to create new products

In the water amusement industry, especially in terms of specific methods of experience-based project innovation, innovation in combination is a lower cost and easier method to achieve. This includes not only the internal combination between different amusement projects, but also the combination of water amusement projects and land amusement projects, through the combination to form new leisure and entertainment experience products, but this combination requires not only novel, peculiar and comfortable, but also reasonable functions , Functional areas are allocated properly.

More on Guangzhou Guangzhou Haisan Amusement Technology Co., Ltd-the No.1 in waterpark design, engineering, manufacturing, installation in China. Over 18 years later, we are the most trusted name iwater park equipment industry in China, having developed over thousands projects in China and overseas, including 5 of the China’s top 10 water parks and many others in East European, Middle East, Southeast Asia, and so on.

Haisan is the top and most professional water park manufacturer in China which specializes in planning, design, manufacturing and installation of equipment, landscape gardening construction and operation (management) service for water park project. In Conghua and Shaoguan, , we have built two manufacture base with total 120,000sqm area and more than 500 staffs, which covers fiberglass water slide workshop, steel structure workshop and sculptures.

Haisan have one professional team with over 200 experts who specialize in theme park planning, engineering, landscaping, R&D for water park equipment, engineering construction. Some of them have over 20 years of industry experience. Haisan focus not only on beautiful design but also functionality and economic profitability.

Haisan is committed to providing the best-quality product and service by investing in continuous research and development. Haisan have specially established water park equipment research center which has got the strongest ability for design and research and more than 50 patents obtained. We are also a member of IAAPA and National Aquatic Entertainment Facility Standard Unit and 3 technical staffs from our company who set the GB/T18168-2008 standards (Specifications of water amusement equipment category). Haisan is the unique company in water park equipment filed, which is reported by CCTV - the most credibility media, as the brand enterprise of "Made In China".

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