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Guangzhou Haisan Amusement Technology Co., Ltd.

Suggestions for water park planning and design from HAISAN water park builder

Suggestions for water park planning and design from HAISAN water park builder

The planning and design of the water park from HAISAN water park builder is comprehensive. In order to cope with some problems existing in the current market, avoid repeating the mistakes and realize the sustainable development of the water park, the following countermeasures and suggestions are proposed in the planning and design stage.

1. Accurate positioning and reasonable planning
The overall creativity and design is the first and most crucial step in the planning and design of the water park. This stage determines the development direction and theme of the water park. First of all, the excellent water park has an appropriate theme story line on the theme of creativity, and the design is in line with the theme. Second, we must fully consider the market demand to set the construction area and functional layout. According to the experience of the authoritative water park planning and design unit, the average playing area of foreign water park tourists is 14 square meters per person, and this data is 4-6 square meters in Asia. Therefore, when planning the water park area, it should be based on market needs. Considering the instantaneous capacity, it will launch a suitable construction area, the required equipment capacity, and the locker room, storage room, and commercial layout area, to avoid neglecting the blind expansion of the market. Thirdly, for a comprehensive water park project, it must be considered in combination with process design, architecture, landscape, water supply and drainage, HVAC, machinery, electrical and other aspects.

2. Create a unique experience and avoid homogenization competition
At present, the construction of domestic water parks will be caught in the strange circle of competition equipment. Some water parks always try to get the equipments such as "Asia's first" and "domestic first" to capture the eyeballs and create advertising gimmicks. As everyone knows, the “highest, largest, longest” water park equipment is just a pile of exciting experience. The most important thing in water park management is to provide a special experience that can inspire visitors to come back again. The age of tourists in the water park is mostly from 11 years old to 35 years old. The tourists are mostly composed of young couples, friends and family tourists. They are relatively attractive to low- and middle-income people. The radius of tourists is 1.5 hours. At the weekend, when the school is on holiday, it is the peak period for tourists. Therefore, in the creation of a unique experience, we must fully consider the needs of the target customer group, such as setting up a multi-functional combination of water-storage projects to attract young people and younger ages; setting up water slides suitable for families, and children's pools suitable for children. Promote family tourists; try to increase the area of ??the wave pool (the domestic water park wave pool is more than 2000-4000 square meters) to increase the capacity of the park; set up performances with thematic features to provide a variety of experience services.

3. Comprehensive development to improve the level of elimination
In the case of certain tickets, the increase in consumption level mainly depends on the consumption of commercial sales and catering facilities in the water park area. The second consumption in the water park includes the rental of lockers, the purchase of water toys such as swimwear, swimming laps and water guns, and the consumption of catering. In terms of payment services, it is inconvenient to consider the tourists entering the play area to carry money and materials. The water park provides visitors with smart bracelets as a means of mobile payment, and with mobile payment, clearing the payment barriers. Under the new technology, the smart bracelet can also be used as an interactive experience project, such as the smart bracelet "Tapu Tapu" in Universal Studios Orlando's volcanic bay, which can solve problems such as project queuing and payment, as well as an interactive experience trigger. Some water spray or special effects in the park. In terms of commercial layout, commercial sales outlets are generally arranged around the entrance area of ??the park and around the locker room and storage room. In the play area, catering facilities are generally installed in the visual effect around the water park equipment, which is convenient for visitors to stop and watch. Increase their stay time and increase food and beverage consumption opportunities. In terms of commodity and food development, it is not only in line with local customs, but also unique and thematic, so that it can be better accepted by tourists.

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