1. Grasp the Market Trend and Define the Product Direction
The operation of any water park equipment needs to rely on the market. The project without market support is the castle in the air. By investigating and analyzing the consumption of homogeneous products in a certain area, the characteristics of market demand are summarized, and the most popular experience of tourists in the market is defined.
2. Enhancing Tourist Participation and Innovating Experience Style
Participation and experience are the core characteristics of leisure and entertainment projects. In terms of innovation of leisure and entertainment projects, for some projects with weak participation of tourists, the attractiveness of leisure and entertainment projects can be improved by strengthening the participation of tourists and constantly innovating experience methods.
Water Park occupies a very important position in China's leisure industry. Although the domestic water park industry is already in the ascendant, many operators will still face many problems in the process of operation, especially after some products have been operated for a period of time, they will gradually become old, the attraction of tourists will decline, and the operating efficiency will gradually increase. Reducing, facing the crisis of market elimination, in order to keep the water park hot and constantly appreciate, we must add fresh blood, through constant renewal and innovation to increase people's different feelings, to integrate unique culture and emotions into the project, so that we can have a unique core competitiveness, so as to enable the water park. Park is constantly profitable, constantly rising in value, and in an invincible position.
3. Creating a Complete Industrial Chain of Water Park
The main profit points of successful water parks in the world are entertainment, catering, accommodation and other facilities. Ticket revenue is only used as daily maintenance expenses. Water park attracts tourists mainly by constantly improving brand awareness. While gaining ticket revenue, it also makes secondary profits by selling tourism souvenirs with intellectual property characteristics. This profit model has a tenacious vitality because the sale of tourism souvenirs further enlarges the brand's influence. Therefore, only by re-planning the profit model can we successfully transform and get a way out.
4. Do a good job in the quality and service of the park and win public praise
Do a solid job of park services to provide high-quality services for tourists. This is as essential as the seven points mentioned above, and even more important. Marketing promotion is not the end of attracting customers to the park, but a new beginning.
When tourists come to the park, the service quality of the park is the most important marketing promotion. Advertising and service details in the park can be part of marketing promotion. Tourists will form word of mouth through personal experience, especially in the era of self-media, everyone is a spokesman. Tourists share in the circle of friends what they experience, see and hear in the park through micro-letters and micro-blogs. They spread ten, ten, one hundred, one thousand, one thousand and one thousand... This kind of marketing promotion is more infectious based on the relationship between people. The same message, transmitted through advertising and through friends, has a totally different influence on a person. That's why.
water park equipment from HAISAN