Whether it's a city leisure tour or a self
driving tour around, it's a small and long vacation tourism product that we are
familiar with. It seems that it doesn't extend a new theme. However, when a
sudden epidemic becomes the normal control of life order, the demand of tourism
market will produce new changes and new characteristics. Not only for the
hotel, resort, scenic spots, but also for the theme parks, water parks(water
slide), zoom, etc..
Two key messages have emerged: first, urban
tourism will usher in a new transformation, bringing about the upgrading of
city image and city service brand; second, from mass tourism to personalized
customization, hierarchical consumption will promote market segmentation, such
as sports type health care products, campsite layout based RV tourism products,
and even low-altitude flight and other new business breakthroughs.
There is also a hidden message that the
intelligent development of tourism makes the relationship between tourism
products or destinations and tourists closer, and the experience quality of
tourists will be further improved.
In terms of travel time, the family long
vacation to meet the needs of parents and children is limited, and the travel
frequency of weekend and small long vacation is greatly increased. However, the
time from the beginning to the rapid development of family tourism is not long.
From the perspective of market threshold and employment requirements, there is
no unified standard. In particular, the tourism products with parent-child
attributes, in fact, lack of family services, resulting in "parent-child
travel is not parent-child".
Parent-child products are not ready-made
tourism projects put on the slide, enclosure feeding sheep label design. It is
a two-way integration across the age group. For parents, it is an emotional
guidance for fun, and for children, it is a children's paradise for cognitive
education and playmates.
Therefore, the "parent-child
Tour" is a customized tourism product, and the refinement of products,
scenes and services will be the focus of future development. For example, for
the entertainment facilities classified by age level, cultural and creative
products and travel products packaged according to family needs, the designers
of tourism products need the participation of educators, picture book
promoters, sports coaches and other multiple identities, so that the so-called
parent-child tourism's function of education and entertainment can be released
and recognized by consumers.
From the response of online reservation
mechanism in the early stage to the monitoring process of "one scan code,
two temperature measurement, three interval release" when tourists enter
the scenic spot, how to avoid the clustering of tourism mode, rational control
and human-oriented service are combined to provide comfortable tourism
experience is the optimal path for the scenic spot and tourists to share the
spring light, and even become a normalized management plan for the scenic
In the future, the Internet of things will
build an efficient and energy-saving service network through the exchange of
sensors, change the business management mode in the aspects of scenic area
environmental protection, personal health, emergency prediction and tourist
satisfaction, innovate the service concept, accelerate the subversion and
transformation of Intelligent Tourism to traditional tourism industry, and
finally realize the transformation of tourism industry to modern service
industry driven by informatization.