In order to cope with the current problems in the market, avoid repeating the mistakes and realize the sustainable development of water parks, Guangzhou Haisan proposed the following solutions and suggestions at the water park planning and design stage.
1. Accurate positioning & reasonable planning
An overall creativity and design is the first and the most crucial step in the construction of a water park. This stage determines the development direction and theme positioning of the water park. First of all, excellent water parks have appropriate theme story lines for thematic ideas, and each design element fits with the theme. Second, we must fully consider the construction area and functional layout on the market demand. According to the experience of the authoritative water park planning and design company, the average playing area for foreign water park visitors is 14 square meters per person, while this figure is 4-6 square meters in Asia. Therefore, when planning the water park area, it should be based on market demands and consider instantaneous capacity. After that, we can obtain an appropriate construction area, required equipment capacity and the areas for changing rooms, storage rooms, and commercial site. Do not randomly expand the construction are without the market demands. Once again, for a comprehensive water park project, consideration must be given in combination with process design, construction, landscape, water supply and drainage, HVAC, machinery, and electrical.
2. Create unique experience& Avoid homogenized competition
Trapped into a vicious circle of competing amusement equipment, some domestic water parks are always trying to get the titles of "Asia's First", "China's First" and other titles to win the eyes and create advertising gimmicks. As everyone knows, the "highest, largest and longest" amusement devices are merely the experience of amusement stimulation. Actually, the most important thing for the water parks management is to provide special experiences that can attract tourists to visit again.
Visitors for water park are mostly from the age of 11 to 35. The composition of tourists are mainly young couples, friends, family groups and those middle and low income people are relatively attracted. The radius of tourists is less than 1.5 hours by any transportation way. The peak period of tourists is usually during weekends and school holidays. Therefore, in order to create a unique experience, we must fully consider the needs of the target customer group, such as setting up a multi-functional watershed project to attract teenagers and children.
Besides setting up a water slide suitable for family rides and a pool suitable for children . Also the area of the wave pool ( The domestic wave pools’s area is usually from 2000 to 4000 square meters.) is supposed to be increased to expand capacity of the park. What’s more, providing diversified experience services such as offering visitors thematic performances to leave them a pleasant impression.
3. Integrated development & Improve secondary consumption
In the case of fixed tickets, the improvement of consumption level mainly depends on the commercial sales and the consumption of catering facilities in the water park area. The secondary consumption in water park includes the lease of lockers, the purchase of aquatic toys such as swimsuits, swimming rings and water guns, and the consumption of food and beverage.
In terms of the payment services, it is inconvenient for tourists to carry money and goods when they enter the amusement area. The water park provides tourists with intelligent bracelet as a tool of mobile payment which also cooperates with with it in order to clear the barriers to payment. With the development of the new technology, the intelligent bracelet can also be used as an interactive experience project, which can not only solve the problems of queuing for projects and payment, but also is an interactive experience trigger. It can trigger some water spray or special effects in the park.
In terms of commercial layout, commercial selling points are generally arranged around the entrance area of the park, the dressing room and storage room; in the amusement area, in order to get good visual effects, the food and beverage facilities are usually set up around the amusement equipment, which is not only convenient for tourists to stop and watch, but also can increase their residence time and improve their consumption opportunities.
In terms of the development of commodities and food products, these aspects should not only conform to the local customs, but also have uniqueness and themes. Only in this way can it be better accepted by people. The theme park planning and design is a very professional project. We must have rich planning experience, familiarity with the market environment and developing needs of the water amusement park, so we can create a high-quality paradise project that meets the healthy development needs of the market.