In recent years, a large number of capital
into the theme of water park set off a wave of investment and development, many
have formed a major theme and content of the development thinking. IPs and
thematic culture from historical anecdotes, literary works, film and television
play appear more in the conceptual plan of a theme water slide developer. This
is a good thing from the tourist cultural experience point of view.
But there is one more question followed by
this operation: how to combine high-quality IP or culture with the theme water
park, deepen and land on, and become a real product that tourists can see? In
reality, this is not an easy task.
Themed packaging is like wearing clothes,
suitable for the most important!
Conceptual design, deepening of detail,
engineering model building to construction are the only ways you want to get
themed ideas to come, which we call "themed packaging." Dead-end
theme packaging can perfectly demonstrate the theme of style, in order to allow
In short, the theme of the package is to
wear clothes, different personalities will be based on their own
characteristics and character to find the most suitable clothes, to form their
own characteristics. And the same is true for themed packaging, which is to
give life to a building without any distinctiveness and connotation, to shape
it, and give it to the soul.
But different theme packaging is like a
suit to fit and not suitable for the difference. Wear a piece of clothing that
suits you and looks beautiful, and lets you have a distinctive label and a
certain temperament. The so-called fit for themselves, not necessarily must be
from start to finish brand names, simple and personalized to wear can also be
done to make people look comfortable. Therefore, the theme of packaging can be
accurately based on their own positioning and investment budget to create, to
achieve the balance of the packaging effect and investment budget. But there is
no theme of packaging, or packaging but no theme, or a water park will lack
vitality and soul.
After fully considering the target tourists
of a theme water park, we must carefully analyze what kind of theme style is
attractive to these target tourists. This is closely related to the location
and economic status of the project. "The more viable theme at the moment
should be to make a choice between the themes of the lost civilization or
ancient civilizations, science fiction themes, influential movies or novels.
For example, Sanya Dreamland Water park,
through the compilation of the legendary stories of Phoenix and the three
princesses, subtly gave theme of "water", "jungle" and
"mountaintop" in the three regions of the park and incorporated
"Phoenix" into the theme. The theme of Hengdian Film City's Dream
Valley Water Park Phase I comes from the mummies' series of films that make use
of the water-related episodes of the movie in combination with the water park's
landscape features and the water park's amusement experience to make the water
park mysterious There is a strong attractive theme culture. Also, Hengdian Film
City Dream valley Park II to "one thousand one night story" as the
theme, into the marine culture, a small children's pool is also "Sinbad
wreck" story as a clue to set the coral, Jellyfish, mermaid and other
water spray, set the scene not only make full use of the theme story, but also
to meet entertainment needs.