With the continuous progress of social civilization, the people's economic life has improved, people's willingness to participate in tourism and entertainment are more and more intense. Operators continue to develop new tourism projects and leisure theme, so as to meet people's growing leisure and entertainment needs. Therefore, a large number of outstanding paradise appeared to meet the different needs of the people. Including theme parks, ecological parks, playgrounds, farm music tours and so on.
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In the current market, a large part of the park have adopted a combination of regional culture and the foreign culture to create theme parks. Theme park is a recreational places which a cultural subject as the center of the content, play and watch the project as the main body, the theme clear, distinctive features, give visitors a special memory of the mimic landscape.
As China's comprehensive national strength and economic level leaps and bounds, China's leisure, recreation and consumption levels have a new growth, resulting in the emergence of dinosaur museum as the theme of Changzhou China Dinosaur Park, water interactive recreation dominated the Caribbean Sea World Theme Park and so on. Modern development to a certain degree of central city, people began to weary of the city noise, in order to return to nature to ease the pressure, people began to embrace the walk of nature. Therefore, the development of eco-themed eco-park began. Eco-park let the exhausted people experience the nature of the original ecological width, and at the same time to create some of the natural into the leisure and entertainment projects. The harmony between man and nature make people entertain through the beautiful natural environment and release their own pressure.
Paradise create themes through a variety of strategies. The common strategies are:
First, the creation of a historical and cultural themes, such as the Qingming River Park is based on the Song Dynasty Zhang Zeduan's paintings Qingming River in figure as the blueprint in accordance with the ratio of 1: 1 concentrated reproduction of the original landscape scenery of the Song Dynasty folk amusement park. Qingming River was opened only two months on the record of more than 300 million in ticket sales.
Second, the introduction of foreign cultural themes, such as Chongqing Caribbean Water World "Caribbean" cultural theme of the water park set sail in June 10, 2009, creating a precedent for China's water theme park. The atmosphere of the theme under some of the thrills of a number of large-scale water recreation facilities, in addition to imported products and the main China Shipbuilding Heavy Industry Corporation 702 research institutes developed a large number of products such as slide, give visitors a new experience.
Third, planning a theme performance, such as large-scale Guilin landscape real performance impression Third Sister Liu is the beautiful Lijiang River. As general director of Liu Sanjie Song Fair core project, Zhang Yimou finished it for three and a half years. It combines the Lijiang River landscape, Guangxi ethnic minority culture and the creation of the Chinese elite artist Dacheng, and is the country's first new concept of landscape real performance.
Water park management, through such strategies to attract a wide range of tourists, improve their own well-known brand of amusement park for their own icing on the cake. The other major business strategy is that food, accommodation, travel, travel to four-dimensional one in the paradise to provide a full range of services and facilities.