close
+8613527814016; +8613060807164​
info@gzhaisan.com
Search
Guangzhou Haisan Amusement  Technology Co., Ltd.

The Operation of Water Amusement Park should Pay Attention to Two Details

The Operation of Water Amusement Park should Pay Attention to Two Details

With the development of China's economy, people's income level and consumption level have been significantly improved, which has led to the continuous development and maturity of tertiary industry and tourism industry. As a theme park, water park has become the hottest star in urban tourism products with its unique cultural connotation, scientific content and powerful entertainment functions. But some water parks are not doing well, after an investigation, we found that a large proportion of unprofitable water parks were caused by operational problems. Here are some tips for solving these problems:

1. Attach importance to the planning and design of water park

The operation of planning and design stage of the water park will directly affect the quality of product service and visitor experience after the opening of the theme park, i.e., the satisfaction of the tourists.  And in the requirement of many professional operating conditions, the demand of the special operating conditions of the water amusement equipment queuing area is particularly important. Why? Whether we are engaged in the water park service, or as a visitor to the water park, where do we find the largest number of tourists in the water park? There's a large number of visitors in the water playground, where everyone is queuing up to play with equipment. Even some of the novelty, pungent aquatic rides, tourists are queuing for two or three hours for a three-five-minute experience. Especially in the tourist season and spend most of the day in line. Therefore, whether the design of the queuing area is well designed, or whether it is unreasonable or the requirements for operating conditions are in place, which directly affects 80% of the tourists who come to the water park to experience the experience.

2. Marketing is indispensable

Advertising is the first ring of marketing promotion, and almost all water parks will do the overall publicity plan for each year, and have the corresponding advertising fee. Advertising, including theme image ads, television ads, newspaper ads, radio ads, magazine ads, television subtitles, electronic billboards advertising, bus advertising and online advertising. In the advertising program every year, we must make the most effective to all kinds of advertising forms using a combination of collocation, and evaluation, analysis is done on the benefit of advertising, as the next (season) annual advertising plan adjusted basis.

It is worth emphasizing that before the advertising campaign is completed, it is necessary to fully analyze the target customer group of water park itself. The broadest media is not necessarily the best medium. We should choose the corresponding media according to the different planning activities.

Although water parks often have joint marketing with travel agencies, they should also open their own marketing channels and do business marketing and development. Water park is a unique tourism product, it can easily make the packaging of the product or combine with other businesses, so that its marketing business is broader and the marketing channel is more open. It should be noted that these aligned commodities themselves should have a positive image, and its image and water park image can complement each other, and the combination of the two can play a role of mutual promotion, so that the union can make sense.

hswater
If you have any doubts, please contact us through +86-20-39218293 or info@gzhaisan.com.

Related News
  • Eight preparations to build a water park

    Eight preparations to build a water park

    April 27, 20181. LocationThe location and scale of the water park are determined based on local available passenger flow, transportation conditions, consumption levels and the self-employed teams. Don't simply imit...view
  • 10 Tips for Safety at Water Park

    10 Tips for Safety at Water Park

    July 6, 2017In the Summer the hot spots for people to cool off and beat the heat are water parks. When you’re visiting a water park you must keep in mind it's important to stay safe. So,before you head off to yo...view
  • Water Parks Function at Scenic Areas Under Market Competition

    Water Parks Function at Scenic Areas Under Market Competition

    July 6, 2017Haisan Company—the water park equipment manufacturer, think in the fierce competition, the water park will have the following three functions:1. Enrich the product system in the tourist area, meet th...view
  • How Can Small Cities Which Have No Water Park Projects Take Advantage of the Market Quickly?

    How Can Small Cities Which Have No Water Park Projects Take Advantage of the Market Quickly?

    July 7, 2017In smaller cities that have no water park project, as long as the urban population of the main urban area is more than 200,000, there are huge market opportunities. The developers of water parks shoul...view
  • How to Build a Water Park

    How to Build a Water Park

    July 6, 2017According to Guangzhou Haisan Entertainment Technology Co., Ltd, "Indoor water parks are much more than a pool with a slide. They include many complex systems that must be integrated to provide the hi...view
  • How To Enjoy Fun In Indoor Water Park?

    How To Enjoy Fun In Indoor Water Park?

    July 31, 2018It's cheaper to bring your own sandwich fixings to make in-room, but then you've got to fix sandwiches, and what fun is that? For me, vacation means as little cooking as possible, sandwich assembly in...view
  • TEL:+8613527814016; +8613060807164​
  • FAX:+86-20-23889566
  • EMAIL:info@gzhaisan.com
  • ADDRESS:12th floor,23 Headquarters Center, Tianjin High-Tech Industrial Plaza, Panyu District, Guangzhou City, China
Online Servicetq_online