In the past ten years, primary school
students have grown into college students; in the past ten years, young people
have become uncles; in the past ten years, black hair has gradually turned
gray; in the past ten years, the stock market has been rising and falling
again; in the past ten years, the house price in Shanghai has doubled six
times; in the past ten years, the theme park industry has been
2009: set sail
Back to ten years ago, theme parks existed
as a small classification of tourism industry in China, and most of the tourism
majors did not regard them as a research object.
In the last year of 2009, the US subprime
crisis spread all over the world, and its impact on China cannot be ignored.
2009 has become one of the most difficult years for graduates to get
employment. But in the same year, the housing market began to boom and house
prices began to rise rapidly.
In April 2009, influenza A (H1N1) broke out
in Mexico and spread rapidly around the world. Affected by the economic crisis
and H1N1, the number of visitors to theme parks around the world has decreased
significantly. The top 25 theme parks in the world have 186 million visitors,
0.2% less than that in 2008. The top 10 theme parks in Asia had 65.5 million
visitors, down 3.5% from the previous year. In 2009, the world's largest park
was the Magic Kingdom of Florida, with a total annual passenger flow of 17.233
million. There is no paradise in mainland China in the top 25 in the world.
Hong Kong Ocean Park and Hong Kong Disneyland, as the best parks in China, rank
14th and 17th in the world. The top 15 listed parks in mainland China in Asia
include Shenzhen happy valley, window of the world, Guangzhou Changlong,
Chengdu Happy Valley and Beijing Happy Valley, all of which are located in the
Pearl River Delta region, with the majority of Happy Valley series.
2009 is an important year for overseas
Chinese town group's tourism projects to make efforts to the outside world.
Chengdu Happy Valley opened in January, the eastern overseas Chinese town
opened in August, and Shanghai happy valley opened in September; Yunnan
Overseas Chinese town opened in November, and Wuhan overseas Chinese town laid
the foundation in December. In the same year, the new mascot image of Happy
Valley - "happy, happy and small valley" was officially released.
Matching with the business development, "Happy Valley chain operation
standard system" was launched in an all-round way. "Happy
Valley" can be called China's first independent innovation theme park
chain brand. In that year, Happy Valley officially opened its chain operation.
At the same time, in Changzhou, a city in
the Yangtze River Delta, several water park equipment are in full swing.
Changzhou is located in the south of the Yangtze River Delta, the center of the
Yangtze River Delta. It has been a rich place since ancient times. It is not
rich in tourist attractions. However, in 2001, Changzhou was awarded the title
of "China's excellent tourist city". Among them, "China Dinosaur
Park" has played an important role. In 2009, cook Suk District, the third
phase of the Chinese Dinosaur Park, is under construction. This is the first
large-scale and large-scale expansion of the new park of the Chinese Dinosaur
Park, and also an important starting point for its rapid development. In the
same year, the dragon warrior of dinosaur baby was broadcast on CCTV. The four
dinosaur babies are the cartoon brand image specially created by the Chinese
Dinosaur Park. Meanwhile, as the cartoon image of the park, the development of
derivative products based on the four cartoon images of the park was launched
in an all-round way.
In 2009, Changzhou was destined to be
extraordinary. Another paradise, the global animation and play Valley, started
construction, covering an area of 600000 square meters, with an investment of 2
billion yuan. With the theme of animation and game experience, the area was
named "hero gate, Taobao street, Moore Manor, legendary world, world of
Warcraft, interstellar legend, mysterious island, temple mountain", etc.,
drawing on "StarCraft", "world of Warcraft"
"Legend" and other game scenes.
It is 25km away from the global animation
play Valley, and the spring and autumn Yancheng Park, which belongs to Wujin
District of Changzhou, is also under intense engineering construction. Relying
on the 2500 year old Yancheng site in the spring and Autumn period, this spring
and autumn culture experience park with the theme of spring and autumn culture
is added on the basis of the built antique culture business street, Yancheng
Museum and wildlife park.
Changzhou's three parks opened on May 1,
2010. Because of the existence of these three different theme parks, Changzhou
is known as "China's Orlando" (Orlando in the United States is
recognized as the capital of the world's theme parks).
In addition, in 2009, Wanda Group began to
invest in Changbai Mountain Resort, taking the cultural tourism industry as the
new development direction of the enterprise; Walt Disney Company of the United
States officially announced that it plans to build the sixth Disneyland in the
world in Pudong together with the Shanghai municipal government. The expansion
of Hong Kong Disneyland is planned to start. In the future, three theme parks
will be added, i.e. the lost manor, grizzly Valley and the anti fighting base
At the end of 2009, the State Council
issued a document "opinions on accelerating the development of
tourism", which put forward a new orientation for tourism, pointing out
the grand goal of cultivating tourism into a strategic pillar industry of the
national economy and a modern service industry that the people are more
satisfied with. It is suggested that the development of large-scale theme parks
should be standardized. Good news for tourism and theme park industry.
water park equipment from HAISAN