Water park equipment is a new type of leisure and
recreation project which has sprung up in China in the past 20 years. It takes
water as its theme and integrates leisure and recreation. It is a hydrophilic
leisure and recreation project suitable for both men and women, old and young.
Because of the climate, the operation time of water park has obvious seasonal
characteristics. In order to attract more tourists in a limited time, we need
to master certain skills.
Advertising is the first step of marketing
promotion. Almost all children's amusement parks make overall publicity plans
every year, and have corresponding advertising investment budget. Advertising
propaganda includes shooting of theme image advertisements, TV advertisements,
newspaper advertisements, radio advertisements, magazine advertisements, TV
subtitle advertisements, electronic Kanban advertisements, public transport
advertisements and online advertisements. In the annual advertising plan, it is
necessary to make the most effective combination and collocation of various
forms of advertising and propaganda, and to evaluate and analyze the
effectiveness of advertising and propaganda, so as to provide the basis for the
adjustment of the next (season) annual advertising and propaganda plan.
Development of appropriate marketing
channels for water park
Sales promotion of water park can cooperate
with many forces and develop more marketing channels. For example, cooperative
tourist agencies, local enterprises related to the tourism industry, and
network tourism platforms, such as donkey mothers and honeycombs, can offer
some convenience or preferential treatment to each other, and introduce some
tourist routes so that tourists can group to visit the water park.
Continuous innovation while doing well in
A water park has always used the same water
recreation facilities. It may be very hot at the beginning, but in a few years,
people's enthusiasm will wane and tourists will gradually lose. In order to
keep the water park hot and rising, adding fresh blood is the only way. Every
2-3 years of operation, water park needs to add new water recreation facilities.
Through continuous renewal and innovation, it brings different feelings to
tourists. It also needs to integrate unique culture and emotion into the
project, so as to keep the water park hot and profitable.
Water park equipment