close
+86 13527814016
info@gzhaisan.com
Search
Guangzhou Haisan Amusement Technology Co., Ltd.

The Marketing of Water Park can still Play Like this!

The Marketing of Water Park can still Play Like this!

In recent years, the water park has gained momentum, and developed rapidly and become a bright spot. With the gradual transformation of the water park and the upgrading of the quality, its operation and management mode also has a unique and prominent role. For different resource endowment and regional source market, its management mode is different. Whether the model is scientific and reasonable, it directly influences the sustainable development of water park.

1. The distribution of profit distribution of channel marketing should be cautious

The marketing channels of water parks mainly include travel agencies, travel networks, group-buying websites, hotels with self-organizing functions, local station rhikers, channel agencies and so on. It may sound complicated, there are hundreds of travel agencies in the small and medium-sized cities of tourist agencies. There are thousands of them in the first-tier cities, and not to mention anything else. How do you deal with such a large and diverse group of people? The core is in two words: interest. Their news is very well-informed, there is basically no formal marketing, a little bit of advertising, they will come to the door. The focus of the operator's work is how to distribute the benefits. If you give too much to others, you will have fewer interests, and more people will have more management costs. If the benefits are less distributed to other people, then they have no motivation to work, and naturally deal with it, which is very disadvantageous to their own management.

How to divide and distribute the interests of the channel business, it is an art and it is also a knowledge, and it must not pat the head or listen to the others, when water park is popular, it can be low interest to channel merchants, large amount, can guarantee their income. When water parks are not popular, they will give them enough profits to ensure their income and ensure the popularity of water parks. This should be considered carefully and handled flexibly.

2. The promotion method should be flexible and varied

The so-called promotion is to give sweeteners, the essence of the promotion of water park is a huge attraction, nowadays, when several marketing methods fail to achieve the ideal operation effect, promotion is more important. There are several ways to promote the water park promotion.

1). The direct discount is a discounted price, even free. This is the most common way of promotion, mainly for a specific time period, such as opening, weekday, specific activities during mesh, etc., and in view of the special crowd, such as children, students, old people and so on. The specific concessionary range should be determined according to the actual situation, flexible processing. I'm not too sure about the way to promote free travel, unless it's a ticket sales goal. It's all about popularity. This kind of promotion method should be used with caution and should not be used. Because it has many sequelae, after the discount time is over, the tourists are accustomed to the discount price, the tourists will feel the price rises when the original price is restored.

2). Group promotion. If a family member comes along, you can avoid a child or an old man's ticket. A couple can come and play with half price. More than 10 people come to play by themselves, so they can avoid 1~2 tickets and other measures to encourage tourists to bring more people to play, this can increase the overall popularity of water amusement park, and the feeling of visitors is very humane.

3). Bundled promotion. Bundled with nearby attractions, hotels, even gas stations, a ticket system, convenient for tourists to travel, and also benefit, why not?

4). Circular promotion. When you buy a ticket, you give 10 yuan or 20 yuan of cash coupons, encourage visitors to play again or introduce friends to come and play. The promotion is flexible and varied, but the whole purpose is to attract more people to come and play and create better profits for the scenic area.

3. The equipment of water park is upgraded regularly

Most water parks, if they don't upgrade at all, for about three to five years, the business is slow down. This is related to management and competition, and the more competitive the management, the slower the smaller business will be. But most visitors may not have the urge to come over because they don't have the freshness of the water park facilities. Therefore, we suggest that water parks should be a little changed every year for more than three years, and some large water park equipment will be upgraded every three years. In this way, tourists can maintain the freshness of the water park and generate the impulse to consume many times.

The marketing of water park is to create benefit for the purpose, and to gather popularity as the means. I don't have to say that every point has to be done very well, depending on the target market, the consumption habits and consumption ability of target groups and their own marketing ability and expense budget are best suited to the marketing mix. Even if only one trick is suitable, as long as the trick to achieve the ultimate, it is possible to succeed.

hswater

Guangzhou Haishan amusement science and technology co., LTD. is a Chinese manufacturing brand enterprise which is featured in CCTV's "quality" column. The main products includes water slide, water dragon, super bowel, and etc. In March 2017, it won the most important prize in the Chinese amusement industry: the "outstanding contribution award" of China's amusement industry for 30 years.


Related News
  • The Development Prospect Of Water Park Equipment

    The Development Prospect Of Water Park Equipment

    May 26, 2020Development prospect of water park equipment First, polarizationPolarization means that the orientation of water park will develop between maximization and minimization. Part of the water park will be...view
  • Structural Analysis of Water Slide Equipment for Water Park Equipment

    Structural Analysis of Water Slide Equipment for Water Park Equipment

    October 9, 20211. Classification of water slide equipment by usersWater slide equipment can be roughly divided into two categories. One is the large water slide with tens of meters or even hundreds of meters in the ...view
  • Space Bowl Water World

    Space Bowl Water World

    August 20, 2018The space bowl water world with a high-speed drop through a tube is always popular, riders are launched into the bowl the place centrifugal forces keep riders high on the wall for countless rotations....view
  • The Safety of Water Slide

    The Safety of Water Slide

    August 28, 2018The safety of water slide includes three factors, water flow, floating gear, tourist posture and so on. The strength and angle of the slide can cause safety accidents. Chongqing Caribbean Sea has been...view
  • How to Judge the Water Park Equipment?

    How to Judge the Water Park Equipment?

    January 15, 2018There is a lot of water park equipment manufacturers in the market, when the investors are planing for a water amusement park, to choose water park equipment make them feel comfused. Here Haisan will ...view
  • What Will Affect the Choice of Aqua Park Equipment?

    What Will Affect the Choice of Aqua Park Equipment?

    January 28, 2022Through contact with a large number of different customers, we found that different investors are more concerned about the purchase of water amusement park equipment. Some investors value price, some ...view
Online Servicetq_online