Experience Activities - Emotional Game
A good nighttime experience product must be
designed according to the idea of theme water park equipment, which brings visitors a sense of
participation at different levels. According to people's strong emotions
(including tension, excitement, stimulation and other strong emotions) and weak
emotions (including relaxation, quietness and other weak emotions), the depth
of participation, nighttime tourism experience products can be divided into two
groups, good park nighttime travel is often a combination of different
Night Safari, the first wildlife park in
the world dedicated to nocturnal animals, has won 12 "Best Tourist
Attraction Experience Awards" awarded by Singapore Tourist Bureau. It
receives about 1.1 million visitors annually. Tourist.
Relaxation and light participation
experience: The garden dining car enables visitors to ride in the dining car,
while dining and drinking cocktails, while accompanying the sunset or the stars
in the car to visit different areas, view various kinds of animals, immersed in
a romantic and relaxing pleasant atmosphere. The two themes are also the
characteristics of Singapore's Night Zoo. One is to use fire, dance, tribal
culture and other elements to show warriors fighting with the God of fire. The
other is to use gorgeous lights and gorgeous rainforest scenes to show the
night star animals.
Nervous Deep Participation Experience: In a
specific section, a team of people will all carry torches to illuminate the
dark and unlighted original path to explore the secret. In the garden, you can
also see more than a dozen pairs of yellow-green eyes at night and the roaring
of raptors around you. This creates a sense of deep involvement and adventure
that stimulates mystery. In
addition, the Singapore Night Zoo intentionally designs a new sense that
different roads and vehicles can interact with these animals in varying
degrees, such as feeding, touching and smelling. Highlighting these sleeping,
rare animals during the day adds novelty and uniqueness to the nighttime
Experience Activities: Recreation, Performing Arts and Cultural Activities
Normalized and Themed
Apart from characteristic night
entertainment products, entertainment activities and cultural festivals are the
most common experiential activities in theme parks. Theme parks not only need
large-scale temporary festivals, but also need to normalize their activities.
They also need to be enabled by theme IP, which is different from other uniform
performances and activities.
Haichang Dalian found that the kingdom was
to build the night economy by means of large-scale activities with electronic
syllables and daily night performances. Every Friday to Sunday, Dalian finds
that the Kingdom presents extraordinarily grand fireworks performances and
night tour for tourists. In 2019, Dalian finds that the kingdom holds
electronic syllables for its thirteenth anniversary, which lasts the whole
summer. Besides the theme of the thirteenth anniversary of the discovery of the
kingdom, every week it launches different themes of audio-visual parties, with
five strong scenes. Interestingness and participation: July, 19-21, the first
theme of the "national tide" came; 26-28, "punk wind"
appeared; August, 2-4, "foam fluorescence" light show online; 9-11,
"animation cos" theme out of the street; 16-18, "pink
night" perfect closure. The electronic syllable has attracted tens of
thousands of people to carnival, and has become a signboard festival event with
box office appeal. The Kingdom has also become a dazzling economic landmark of
Dalian Jinshitan National Tourist Resort.
Commerce: Creating Bright Spots with Park Theme Culture
Night commerce, as a core supporting
system, is an indispensable part. Its importance lies in that it is the key to
creating economic benefits at night; combining the characteristics and
advantages of theme parks or local culture to create experiential commerce,
while increasing revenue, catering and other businesses often become a major
feature of the park.
Haichang Ocean Park is popular with
tourists for its special theme products, such as night sleeping and banquet on
the sea floor, which enables tourists to have dinner with marine creatures, and
contract services such as children's birthday party and seabed wedding banquet.
Typically, Chengdu's Polar Ocean World has three different venues with
different styles and themes. For female girlfriends, a hot pot feast is set up
in the dreamlike jellyfish hall; for urban youth, an underwater feast with the
theme of "enthusiastic activities" is set up in the cool shark hall;
for young and business visitors, an underwater feast with the theme of
"turbulent youth" is set up in the whale dolphin performance hall.
Art-the Core Element of Night Atmosphere Construction
Lighting is still an indispensable basic
element of a good night tourism atmosphere. Lighting lighting is the basic
means of night tourism in the building of night landscape. When the technology
of lighting collection is magnified into a large-scale performance show and
festival, it may also become the core attraction of heavyweight.
In order to prolong the stay time of
tourists and strengthen the product features of "day and night
amphibious", Shanghai Happy Valley launched the "Sky Curtain Water
Pole" with live lighting. During the day, the lake presents a 360 degree
view of music fountain, which brings visitors aesthetic experience; at night,
it presents visitors with the experience of water-fire blending, electro-optical
streaming shadow, and 3D full-sensory immersion shocking water show through
time and space.
Challenges and Possibilities of Night
Although the market of night tour economy
is very big, the risk of rushing into it is not small. At present, the development of
night tourism consumption is restricted by safety, transportation and other
factors. According to some reports, 49.4% of respondents thought that the
safety of night tourism was the pain point of night tourism consumption; 38.8%
thought that night tourism could only be sacrificed in order to better rest and
give priority to day tourism because of the relatively full day travel schedule
and the unbalanced arrangement of day and night travel products.
Nowadays, most of China's night tourism
products are in single form, or they are still mainly day tourism products,
which are supplemented by night. Therefore, there is a relative lack of
comprehensive night tourism products for destination cities in China. As a
comprehensive night tour project, Haichang Night City in Sanya may be able to
provide samples for the industry. Night tourism also has more possibilities.
water park equipment from HAISAN