In recent years, with the rapid growth of
parent-child travel market, it has the characteristics of high profit, strong
attraction and great potential, but the product form, quality and renewal
iteration are far behind the consumption demand of urban middle class, same for water slide.
How to catch the wind in this industry?
We believe that we should guide the rapid
development of tourism products and industrial chain with systematic industrial
research. Through a detailed study of market trends, business models, excellent
cases at home and abroad, and the iterative evolution of various products, we
put forward the innovative concept of "parent-child leisure".
As a result, the parent-child leisure
branch of China Theme Park Research Institute was established to build a smart
highland with senior industry research team as the core, and to build an
integrated platform of production, investment and research in the field of
parent-child leisure in combination with outstanding enterprises in the
industry and tourism industry investment institutions.
Parent-child leisure and parent-child
travel, supply side iteration
1. The concept
of parent-child leisure
Parent-child travel is not a new concept.
In a broad sense, family travel in any stage of parenting can be regarded as
parent-child travel. Since there has been a tour, there has been a parent-child
tour. Especially after the 80s generation of our country is generally parents,
we pay more attention to the education of children and broaden our horizons.
All kinds of parent-child products continue to flourish.
But on the other hand, from the perspective
of product end, the development of parent-child products is relatively lagging
behind, staying in the mix of theme parks, zoos, hotels and other parent-child
rooms for a long time.
So what is "parent-child
leisure"? I divided the word into "parent-child" and
all, the iteration of "parent-child" has changed from a single
product form in the past to a diversified product form around children's
perception and experience; from the past, the emphasis on hardware has changed
to "the heavy (hardware) is lighter, the light (content and service) is
Then there is the change of
"leisure", leisure is a normal way of life. "Travel" is of
course a kind of leisure, but it is low-frequency in time, and in China it is
often concentrated on those holidays. And "leisure" actually exists
in every weekend of our daily life. It can be high frequency. Especially for
the leisure of families in big cities, the business circle has long been tired
of it, which is a huge market.
So parent-child leisure comes from
parent-child travel, but it is higher than traditional parent-child travel. It
needs to change or iterate in business model, location, product and content,
and the market scale and consumption frequency will be larger and higher. For
water park equipment designer and manufacturer, we also need to consider it for
our water slide.