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Guangzhou Haisan Amusement Technology Co., Ltd.

Strategies for the Successful Marketing of Water Park Equipment- Part one

Strategies for the Successful Marketing of Water Park Equipment- Part one

As we all know, the construction of operation software system is one of the decisive factors for the success of a successful water park equipment besides good design concept, perfect theme packaging and landscaping, reasonable selection and collocation of water park equipment and other hardware facilities. So, how to successfully complete the marketing work of Water Park to bring unexpected benefits? Following our in-depth research and practical experience, we will introduce the following eight strategies to help you successfully improve the marketing strategy of Water Park.            

1. Successful Marketing Strategic Planning           
After large-scale construction, the competition of water park has shown a very fierce situation. To create a unique image, build a visibility, attract more tourists and stand out from the competition, we must have a complete and unique marketing strategy planning.            

To make a comprehensive marketing strategy plan, we should take into account all aspects of the management of water park. For example, the difference between light season and peak season is how to win competitors and gain more market share in peak season, and what measures should be taken in off season to reduce the idleness of water park equipment and increase business income. The choice of advertising media should be as close as possible to the interest orientation of consumers. The planning of marketing activities should be rich and unique. These are the contents that should be fully considered in marketing strategy planning.            

2. Improvement of Advertising and Publicity Plans           
Advertising is the first step of marketing promotion. Almost all water parks make overall publicity plans every year, and have corresponding advertising investment budget.            Advertising propaganda includes shooting of theme image advertisements, TV advertisements, newspaper advertisements, radio advertisements, magazine advertisements, TV subtitle advertisements, electronic advertisements, public transport advertisements and online advertisements. In the annual advertising plan, it is necessary to make the most effective combination and collocation of various advertising forms, and to evaluate and analyze the effectiveness of advertising, so as to provide the basis for the adjustment of the next (season) annual advertising plan.        

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