close
+86 13509963615
info@gzhaisan.com
Search
Guangzhou Haisan Amusement Technology Co., Ltd.

What Are the Preparations for the Current Water Park Investment?

What Are the Preparations for the Current Water Park Investment?

With the improvement of living standards, the consumption level is also rising accordingly. People not only work hard during working but also enjoy leisure in their resting time. There is no doubt that aqua park project is a good place for family day in summer, couple's dating and company party. For now, the prospect of water park investment is still optimistic. So what preparations for the water park investment should be made? We can start from the following aspects mainly.


1. The market research of water park investment


Some relevant researches should be held on the market of water park, competitors and social economy locally(within 2.5-hour drive). According to the principle of large investment income, the reasonable investment amount of aqua park project and the investment proportion of each functional module are determined.


Each sum of money should be publicly available and clearly targeted. As the saying goes, a good knife should be equipped with a good blade, only by putting the capital into the important parts as much as possible can the attractiveness of the project be better formed. For the same investment project, the larger the passenger flow is, the better it will be; the more the passenger flow are attracted, the higher the return will be gained.


2. Determination of the direction of water park investment


The positioning and market saturation of aqua park project may be the biggest factor affecting the success of water park even the decisive factor that decides whether the water park can make it or not. However, this factor is often ignored generally.


The positioning of an aqua park project decides what the park’s attribute is, whether the park is a small regional park or a large water park for tourists nationwide also decides what kind of water park equipment the water park should be equipped with.


What do target customer group prefer? What is the target market? What are the differences between projects of the same type? Therefore, the choice of the type of aqua park equipment should be considered carefully in the project. The selection of aqua park equipment is not like that of general objects, because aqua park equipment is a kind of distinctive experiential tool. And everything should be based on the experience of tourists, so that tourists will pay for it willingly.


3. Product planning of aqua park project


Investors should implement market positioning, create attraction, determine brand strategy and formulate project competition strategy according to the investment planning idea. Locking on target customer group and making sure what are customers’ needs, seizing customers' pain points from the perspective of future marketing of the project, carrying out creative recreational activities, planning highlights and selling points of the project and creating a unique experience for the project are all the keys to create the characteristics and differentiation of aqua park project.


4. Determination of development direction of aqua park project


The determination of development direction of aqua park project shall start from investment planning to brand planning, and then to design and implementation. The design content shall be comprehensively organized and deepened with the characteristic differentiation of aqua park project as the core. The planning and feasibility analysis of architectural content and functional zoning, architectural style, cultural theme, water entertainment facilities and well-built aqua park can provide functional control, technical index requirements and guidance for subsequent design.


Related News
  • Two Factors that Influence the Operation of Water Park

    Two Factors that Influence the Operation of Water Park

    October 20, 2017The operation of water park is not a simple thing. It involves all aspects and needs a comprehensive grasp of the operator so as to win! Among the many factors affecting water park projects, services ...view
  • How water park should be like

    How water park should be like

    February 8, 2018How should water park be like?Themed Design can fundamentally be defined as the creation of a Dimensional Story Experience unified by a Theme. We really do think about it the way that we think about a...view
  • How To Prevent Water Ride Injuries

    How To Prevent Water Ride Injuries

    October 31, 2017The majority of theme park injuries occur at water parks.According to survey from Guangzhou Haisan-the leading water park equipment manufacturer in China, Water park injuries for children frequently ...view
  • Classification of Water Amusement Park Equipment and Matters Needing Attention

    Classification of Water Amusement Park Equipment and Matters Needing Attention

    June 30, 2021The classification and precautions of water amusement park equipment are as follows:1. The distance between water amusement park equipment and adjacent amusement equipment should not be less than 0.6m...view
  • Water Park Planning and Design Points

    Water Park Planning and Design Points

    July 6, 2017Determine the nature and theme of the planning project (style). And do not blindly play the concept, because consumers want to make personal experience, as long as the main theme and style of thinking...view
  • Three Methods to Identify Water Park Equipment Manufacturers

    Three Methods to Identify Water Park Equipment Manufacturers

    December 14, 2020Over time, the water park industry has unknowingly developed for decades. In the process of development, water park equipment manufacturers have been innovated and continuously developed fun equipment...view
Online Servicetq_online