With the development and subdivision of the market, the water park project has been developed continuously and many large-scale investment enterprises are also involved in the layout of the water park.
However, it is not easy to design the water park
. It is not only a simple layout of equipment, but also includes the planning of the theme story, the layout of the overall format, the selection of water amusement equipment, the control of architectural style, the design of the overall artistic atmosphere (including the logo system, color, VI, etc.), the landscape packaging design and other planning and design contents (tourism market positioning, theme activities Planning, tourism products, tourism line organization...).
So, how to design the water park? The following is an example of the forest water world of Suzhou paradise in China.
1. Determine the theme and style of water park
For water park, activities and landscapes lacking unique attractive themes may fall into a strange circle of homogeneity due to the high homogeneity of hardware. Therefore, the water park should also have a theme and style. Through the theme clue design to create a unique water park will form a differentiated competitiveness.
At the beginning of its construction, Suzhou paradise forest water world has established the forest theme of real mountain and real water, which is different from other water parks. The forest theme conveys the natural ownership and the most natural and original ecological leisure way that the urban people desire. In the first year, the park opened for 59 days and received 400000 tourists. with a revenue of over 61.5 million yuan, creating an industry-wide experience. Camp records.
2. Pay attention to harmony with the theme environment
With the increasing demand of tourists' experience, the importance of landscape packaging design of water park is becoming more and more prominent. The overall environment of the water park should be consistent with the theme atmosphere. On the basis of the uniqueness of the water park itself, the architectural landscape and water landscape elements should be integrated, and the unique theme style of the park should be reflected in the details through the environmental art packaging.
The forest water world of Suzhou paradise focuses on the forest theme and strives to achieve the goal of "seeing is the forest". Forest elements are planted in amusement projects and scene arrangements, such as figs, tricolor flowers, sunflowers, colorful mushrooms and other landscape pieces with forest characteristics. The modeling of amusement projects simulates the appearance of various animals and plants in nature, such as the slide of "colorful Ladybug nest"; various kinds of In the forest restaurant with the same theme, all tableware are packed with the theme of forest water world characteristics Make the tourists immerse in the forest water playing space which integrates the close to nature and the Dream Tour.
3. Clear, scientific, environmental friendly and reasonable division of functional areas
Gradually set up the functional areas, so that tourists are fully engaged and intoxicated. The forest water world of Suzhou paradise is divided into four regions according to its functions and people - tropical style leisure area, insect rainforest happy area, mysterious forest exploration area and rhythm seaside Carnival area.
"Tropical style leisure area" is a tourist distribution and reception center, which provides inquiry, reception, ticketing, catering, storage, dressing and bathing and other supporting functions for tourists. At the same time, there is a water dance party square for tourists to interact enthusiastically; "insect rain forest happy area" is a water playing area specially built for children, including mushroom pool, colorful Ladybug nest, fairy house Valley, drifting River, etc., the ubiquitous fairy tale color makes the children feel like they are in the fantastic forest; "mysterious forest exploration area" is composed of forest tornado, storm Valley, fast jungle, lost in the green field, light speed waterfall, oasis swimming pool and other major exciting amusement projects, providing a place for tourists to release pressure; "rhythm beach Carnival" is a resort for leisure and entertainment, including the hurricane Wind and wave pool, breaking through the great whirlpool, photosynthetic beach, seaside Carnival stage, etc.
4. Unique and novel project setting
Research and analyze the needs of consumer groups, set up unique and novel water recreation facilities and equipment and multi-functional entertainment projects, have their own highlights and uniqueness in the same industry, enhance business competitiveness, and make tourists feel the water entertainment in all aspects.
Water park equipment selection is more diverse, usually large-scale water slide, large-scale water village, children's play pool, children's slide, wave pool, drifting River, swimming pool. In terms of model selection, the current mainstream still pursues "faster and more exciting", such as the forest tornado and storm Valley slide of Suzhou paradise forest water world.
With the continuous development of the market, the future water park is not only a place for young people to pursue stimulation, but also a place for family members to spend leisure and entertainment. Family and leisure products will become a main direction of future market development.
In addition to the above contents, such as anti-skid issues, secondary consumption, setting of amusement equipment entrance area and exit area, setting of square, layout of sunshade / rest area, etc., should also be fully considered in the design process of water park.