For a valuable IP, it should have the
following basic conditions:
visibility. Being familiar with the target customer base is the minimum
requirement. This may mean constant product and publicity investment in an
reputation. Shandong prawns, as well as Hainan and Lijiang's various bad deeds
and notoriety, certainly have a great negative impact on the reputation of
local tourism brands.
marketing power. To be able to transform popularity and reputation into the
desire to purchase IP related products and services, it's not good to call or
not to call.
4. High added value. A schoolbag of the
same quality, with a Mickey Mouse authorized by Disney and a pleasant goat, the
price difference between the two can reach several hundred percent? And
pleasant goat has become a well-known cultural IP in China.
Some people say that 2016 is the first year
of tourism IP. I don't think so. IP was there early. What is the first year?
2016 is exactly the first year of hyping IP.
There is no doubt that the main IP
concentration area in the world is the United States, cultural IP is mainly in
Hollywood, Japan is second class, and China's IP is not ranked on the list at
all. But have we ever seen the six Hollywood giants talk about IP every day?
All day long, I use IP as a slogan to fool you. It's a lack of
Although domestic IP is weak in the world,
Chinese people should be self-sufficient.
With the continuous growth of
cultural and tourism project investment, the habit of Chinese people copying
Shanzhai will lead to more and more similar products, and the role of IP will
continue to highlight.
As a long-term enterprise providing toy OEM
for famous Japanese animation characters, Huaxia animation should have a deep
understanding of the importance and value of IP.
In the future, what direction will the
indoor amusement project develop?
building. Through a variety of excellent design and acoustic photoelectric
effect, the tourists will have completely different sensory feelings from
entering the project, which will give people a shock and resonance in the
reality. Through advanced technology, we can create a kind of amusement
experience that we can't get in the real world and can't feel in other
immersion. Enhance the interactivity of the experience, make the players really
immersed in it, generate user stickiness, and increase the secondary passenger
4. Special performance.
Integrate modern science and technology elements, create a unique performance
program, let visitors experience the theme culture of the park in a dream.
5. Module replication. Standardized,
replicable, in a limited space, so that more tourists continue to get a good
6. Peripheral cultural creation. Through
unique creative goods, catering and theme activities, tourists can be deeply
integrated into the atmosphere, while expanding the revenue.