close
+8613060807164​
info@gzhaisan.com
Search
Guangzhou Haisan Amusement  Technology Co., Ltd.

Strategies for the Successful Marketing of Water Park Equipment- Part three

Strategies for the Successful Marketing of Water Park Equipment- Part three

1. Promotion of Tourist Card and Membership Card            

At present, leisure vacation tourism is becoming more and more popular. Relevant enterprises and tourism companies have developed travel preferential cards. Even some water park equipment or leisure industries issue their own membership cards. These discount cards or membership cards are not only an invisible currency circulating in the market, but also a propaganda medium for marketing and promotion companies. However, it should be emphasized that the issuance of tourist discount cards or membership cards must give the cardholder or consumer a feeling of value for money. Otherwise, it will be counterproductive and destroy the image of the enterprise.

2. Off-season discount promotion            

The leisure industry, especially the amusement park industry, is obviously affected by the weather and seasonal climate in the off-peak season. When the water park has less passenger flow and the utilization rate of water park equipment is not high, ticket discount strategy can be implemented to attract visitors to the water park. Tourists are attracted to theme parks because of discount tickets, but their consumption on catering, entertainment or purchasing tourist goods will not necessarily decrease. This is another marketing strategy to stimulate tourists'consumption desire. A large number of facts have proved that off-season ticket discount promotion strategy can effectively alleviate the decline in off-season turnover.            

3. Joint Marketing with Other Brand Businessmen            

In the front, we talked about the water park itself if it has reached a certain scale, characteristics, quality, image, in fact, it already has intangible assets, we can consider joint marketing with related industries to achieve win-win and win-win results. The merchandise itself has a true image, and its image and water park image can complement each other. The combination of the two can enhance and promote each other, so that the combination will be meaningful.

Water Park Equipment
Water Park Equipment from HAISAN


Related News
  • On the design and capital raising of theme park from the perspective of operation-1

    On the design and capital raising of theme park from the perspective of operation-1

    March 16, 2020At the beginning of 2020, the outbreak of new coronary pneumonia has led to many theme parks across the country to announce the "closed Park" announcement, which makes it easy to close the door. However, for the operation subject, the pressure can be imagview
  • Talking about the price of water park equipment

    Talking about the price of water park equipment

    April 11, 2019Water park investors are very concerned about the price of water park equipment, because the price quotes of water park equipment manufacturers are not uniform, even if the same or similar water park equipment offer has such a big difference. At differentview
  • Haisen Has Won the

    Haisen Has Won the "Best Chinese Hot Spring Tourism Project" Award

    July 7, 2017The Royal Water Spa Planning and Designed by Haisen Has won the "Best Chinese Hot Spring Tourism Project" Award.The fourth session of the Chinese tourism investment AITIA awards ceremony held a grand ...view
  • Water park equipment supplier-HAISAN

    Water park equipment supplier-HAISAN

    July 7, 2017New Wave of Theme Water park ——from Sanya Phoenix Dream Water Park and Hengdian Dream Valley Water Park by HAISAN Water park equipment supplier to see the creative design theme water park.view
  • Market Dynamic of Water Park Equipment

    Market Dynamic of Water Park Equipment

    July 7, 2017The ancients ever said that ”Inspecting the past and then regular a state". Learning experiences from past and now, tapping into the future and being in line with the future development will provide beneficial guidance for present park’s management and coview
  • Africa favors the

    Africa favors the "Made in China" water park equipment

    June 12, 2019Relying on the implementation of the “One Belt and one Road” strategy and the establishment of the AIIB, Chinese companies and the African market are working together to create a new economic growth point through water park equipment, 30-meter-high Ferrisview
  • TEL:+8613060807164​
  • FAX:+86-20-23889566
  • EMAIL:info@gzhaisan.com
  • ADDRESS:12th floor,23 Headquarters Center, Tianjin High-Tech Industrial Plaza, Panyu District, Guangzhou City, China
Online Servicetq_online