Selection of equipment is a key content.
Like the water park, one of the core means of play is water park equipment, equipment
selection in a sense, to a certain extent, determines the water park products.
So what principles should we focus on in equipment selection? I think these
principles must be concerned about:
Combining Market Positioning with Market
We must dig the market demand thoroughly.
Equipment is related to demand. For the family market, we can't choose all
stimulating devices, for the young market, we can't choose all soft devices,
for the vacation market, we can't choose all entertainment products, and the
selection of equipment must be linked with the demand.
Combining project positioning with
Project positioning and investment scale
also need to be matched. A certain investment scale means only how much money
can be used for equipment, which is related.
Combination of Classic Items and
If only choose most of the water park
equipment, it will lead to no features, no bright spots, and no selling point
in marketing. Therefore, every water park should have a brand project at last.
With the brand project, the publicity will have important selling points, and
the appeal to the market will be different.
Combination of Entertainment and
No water park is a home market or a youth
market alone, but which one is more important. In this case, the two types of
projects must be combined. Even in the youth market, tourists need to relax in
the process of playing. Stimulation items and entertainment items must be
matched. The proportion of collocation is related to the market position, the
structure of tourists and the rhythm of play.
Therefore, in the process of equipment
selection, we should pay attention to the proportion between entertainment
equipment and stimulation equipment and leisure equipment. Combination of projects with large
amount of entertainment and projects with small amount of entertainment.
Items with large amount of entertainment
are generally leisure-oriented. Items with small amount of entertainment are
especially stimulating in principle. One of the biggest characteristics of
water park is that all the equipment and entertainment is insufficient. Despite
the fact that equipment manufacturers say that entertainment can reach 760/h,
or even 1400, 1600, or at least 360, it is impossible to achieve. In general,
the ability to cut in half means that your employees are very competent and
But the garden can't put too much
equipment. What about this situation? Tourists come, the amount of
entertainment is so small, can not play the project how to do? We need some
equipment with a large amount of entertainment. In principle, three classical
equipment, such as wave-making pond, drifting River and lazy river, are
necessary. And this volume can be as large as possible according to your market
capacity comparison. For example, when I was in Shanghai, I made the largest
wave-making pond in the world, 15,000 square meters. Why did I do that? Because
when the number of tourists was judged to be tens of thousands in an instant,
it had to be supported, otherwise there would be no place to play.
Therefore, we should grasp the principle of
combining projects with large amount of entertainment and projects with small
amount of entertainment.
Water Park Equipment from HAISAN