On
the design and capital raising of theme park from the perspective of operation-6
Viewpoint three
As a design unit, the designer will
constantly require Party A to raise funds for its operation during the design
process, while Party A will ask the designer, your design unit is professional,
we have given you design fees, so you should design my project well.
——I think it's self-evident that I have
said so much about the above two points. The answer is yes. We must raise the
capital. The design company is professional, but its people are also moving.
The designer has not done the park operation. They go to investigate more about
the industry. Whether the specific needs of the operation function are
reasonable must be checked by their own operation team. But there is a problem
that some designers don't understand the design of theme park at all, even the
planning of scenic spots, and they don't understand how to arrange the simplest
functions of tourist center. Such units that need operation and capital raising
for each step of drawing are definitely unqualified and unusable design units,
which can't do well even if the operation team is exhausted. Therefore, the
premise of operation capital raising is that the design unit understands the
planning and design of the theme park, and both parties can coordinate and
advance. At the same time, the operation team of the owner also needs to
understand capital raising, and both parties can assist each other. The first
point emphasizes that a small number of operators have participated in the
project planning as early as possible. The second point also talks about the
importance of operation capital raising and how to do it well. In this point of
view, the problem of capital raising team is emphasized again: it is up to
professional people to do things, not just someone.
From 2010 to 2019, a large number of theme
parks have been built in China in the past ten years, forging a large number of
talents for the industry. However, if we narrow down the scope, only the
talents in the field of operation can experience the whole process of a
large-scale project from the beginning to the end, and many employees are still
in the post opening operation stage. In the past few years, there were many
projects, lack of talents, and people with preparatory experience were most
nervous. Now, it is still the same. As a result, the salary wave is higher than
the wave wave. As a result, many people frequently change jobs, where to pay
more and where to go. There are also many people who do a project well from the
beginning to the end, but it is still insufficient for such a large market in
China, and there are no less job hopping projects, However, the overall experience
of complete and continuous projects is not much. Ten years seems to be a long
time, but the real large-scale project, with good luck, can only do two at
most. Because I have experienced the whole process of a large-scale project,
and now I am doing the preparatory stage of a large-scale project in the early
stage of construction, so the most I say to the team now is to cherish the
project process and keep learning and accumulating, which means that the boss
has spent billions of tuition to do the project What you learn from your eyes
must be treasured. When you open the business, you will receive tourists day by
day. There are not many opportunities to study again. Even some people
experience it once in their lives.
Therefore, when deciding to be a theme park, in addition to the early
involvement of the core team in the early stage, the team with experience in
capital raising should be expanded in time in the design stage. No one can do
it - for two reasons, on the one hand, it's said that different design units
should be used for different disciplines in different stages of project design,
and the same is true for raising funds. Only those who have experience in
raising funds in the early stage of the project can better help design and do a
good job in the project. In reality, it's impossible to recruit all those who
have experience, which requires the establishment of a "teacher apprentice
system" for the elderly Bring up more people. In this respect, well-known
domestic cultural and tourism groups have done a good job. Some are state-owned
enterprises and some are private enterprises. By the same token, they have
their own mature theme park project management mechanism, and they can recruit
professional teams to escort before and after the project. However, some local
state-owned enterprises also have capital strength and are developing culture,
tourism and real estate, but there is great resistance in the early stage.
Because of the salary system of state-owned enterprises and the control of local
government, they can't recruit professional teams with high salary like mature
park enterprises. Therefore, most of the teams in the early stage of the
project come from the preparation and deployment of the enterprise, and they
are not familiar with the theme park, so the team will not be able to start the
project Heart, in addition, to do a good theme park in the early stage requires
a team of hundreds of people to do design, construction and operation
preparations. State-owned enterprises will not recruit so many people in the
early stage of the project due to the preparation and budget constraints, so
many professional services in the early stage are outsourcing, but we also see
that local state-owned enterprises are constantly exploring and changing the
system mode to promote the project.
When the design unit requires the owner to
provide capital, the owner shall fully cooperate with the timely recruitment of
a team capable of providing capital to escort the project. As a veteran of the theme park,
from the perspective of more healthy development of the theme park, there is no
right or wrong in the above content, and there is no absolute right or wrong.
Please do not take the right seat. If you think it's reasonable, listen to it.
Because there are too many factors behind the results. Let's put those factors
aside first. I'd like to let the investors eat less losses, walk less detours,
strive to build a better theme park, operate well, and add an indicator for the
domestic profit Park. Let Party B who serves the theme park project set up to
spend Party A's money as well as his own Let's operators treat the park as
their own park and treat tourists as guests.
Water slide
