Since 2019, the continuous hot word
"night tour economy" has become an important project highly concerned
and developed by many cities. This is an important engine driving a new round
of economic development of the city and scenic spots. The local governments
continue to launch support policies for the development of night economy, and
cities across the country are lighting up new business cards of "Night
Tour". This is not only for tourism, but also for water parks(water
slides).
With the continuous development of social
economy and the upgrading of tourism industry, the traditional "here to
visit" mode can no longer meet the needs of tourists. Destinations need
more tourism products and attractions to retain tourists. Night tourism economy
has just become a new driving force for the transformation and upgrading of
destination tourism. At the same time, it also forms different cultural
characteristics of different places, which lays the foundation for the upgrade
of night tour.
The development of night tour project
should judge the market demand, and consider comprehensively its own market
basis, accommodation facilities, location advantages, holiday functions, scenic
resources and other aspects. In terms of industry management, business ideas,
product creation, content creation and other aspects, we should make market
positioning in combination with our own characteristics. It can adapt to the
development of the market and present the trend characteristics of
systematization, diversification, scientificization, artistry and
diversification.
The large-scale theme park or water slides
with cultural IP as its theme can develop a variety of theme activities such as
eating, living, entertainment, large-scale performance, interactive
entertainment and other high-tech shock experience scenes for a long time.
Night tourism is an important part of
cultural tourism and night economy. For a city and scenic spot, the connotation
and extension of culture is far greater than tourism. Tourism is a part of
culture and one of the carriers of culture. Culture is the core and soul of
tourism. The integration of culture and tourism is based on the carrier of
tourism activities to explore its cultural IP value.
Based on its own culture, history,
cultural customs, regional characteristics, etc., the development of night
tourism in the scenic area can develop featured tourism projects, enhance the
cultural and artistic charm of night tourism, and develop specific charm of the
scenic area night tourism system, bringing new vitality to the scenic
area.
In the construction of night tour project
system, it is also possible to develop corresponding theme amusement products,
activities and supporting facilities and services around the core brand of
scenic IP.
With the higher participation and
consumption of tourists, the demand for night tourism tends to be diversified.
Urban landscape lighting, building lighting, lighting show, water show,
lighting interactive device, tourism performance, immersive experience and
other classic night tourism projects bring great attraction. Extend the viewing
time, form the spread of word-of-mouth, and increase the popularity.
In addition, the scenic spot can also add
AI, VR, AR, virtual reality, cloud tourism and other digital art technology
projects, leisure and entertainment interactive experience and other tourism
projects. And water parks can combine these to water slides and make them
special and attractive spot, even a landmark for the resort or city.
The theme park, hotel, homestay, restaurant
and cultural experience built according to the IP of the scenic spot are all
part of the night tour system. The full set of night tour projects with
multi-point flowering make tourists linger and forget to return, and include
"Night Tour" as a must play project.
