Water park is the first choice for urban
people to spend their holidays and leisure. According to statistics, there are
more than 1,000 water park projects under construction or built in China. The
competitive environment is becoming increasingly fierce. In order to gain
competitive advantage in many water park equipment, good marketing means and
methods are needed.
1. Find the
market positioning and unique selling points
The market orientation and unique selling point
of water park determine its consumer group, so it is necessary to think about
it in the investment strategy of the project. If the preliminary planning and
positioning work is not done well, it will be very difficult to
"remedy" later, so good investment planning and planning design are
2. Make a Good
Pricing System for Products
Through the comprehensive analysis of the
location advantage, traffic environment, population density, consumption level
and the homogeneous competitive products around the project, the price system
in line with the project is formulated.
3. Do a good
job in brand communication of Water Park
The management of water park belongs to the
service industry. Word of mouth in the service industry is very important,
exaggeration can be said to be the lifeblood. How to spread good word-of-mouth
widely and let the public know it?
Through self-media, mobile social
networking sites, that is, network promotion, such as popular micro-mail,
circle of friends, micro-blog, QQ group, paste bar, Baidu Knows, and other
community communication, and combined with some well-known portals and forums,
blogs to report and disseminate.
events by creating media events
The main purpose is to invite some
influential stars or hold various water sports competitions, so that the water
park can attract the attention of the media, and to report these events on TV
or newspapers or the Internet, so as to attract more people's attention, so as
to improve the popularity and exposure of the water park.
Advertising in some crowded places such as
shopping malls, buses, elevators and so on, so as to let as many people as
possible know your water park.
suitable marketing channels for water park
To promote the marketing of water park, we should
cooperate with the travel agencies of the tourist origin, with the local units
and enterprises in the radiated areas of the market, give them certain
conveniences and preferences, let them have the desire to play, and also
through the network B2C platform (Tianmao, Taobao, Ctrip, beauty troupe) and
some powerful group purchases. Businessmen cooperate to promote their products
water park equipment from HAISAN