Water park equipment can integrate with surrounding
hotels, shopping centers, high-end residential areas and other tourism
resources, and can greatly promote the development of tourism in a region.
Therefore, it is valued and supported by government departments. Under the
guidance of the global tourism policy, experiential tourism projects can better
adapt to market demand and promote the process of urbanization.
Direct competition: the large-scale tourist
projects in the central cities of the region are naturally attractive to
consumers in the fourth and fifth tier cities; the strong brand attraction of
the first and second tier cities is highlighted in the holidays, and the
convenient transportation promotes the travel. In addition, parent-child
paradise has sprung up in the region, directly competing for family
Indirect Competition: In the process of
urbanization, new business centers are moving towards commercialization. Many
well-known brand operators have sunk to fourth-and fifth-tier cities, bringing
more cultural and entertainment experience. They actively carry out flash,
Curatorial and other activities to attract urban consumers'time, money and
energy to the past. In addition, cinemas, restaurants and bars point to similar
groups of customers. Because of the small scale of the urban market, it is
necessary to form a competitive relationship.
3. Scale of
investment and construction
Due to the common factors such as small
market scale, inconvenient transportation and low urbanization rate, the
investment and operation scale of the 4th and 5th water parks is basically
positioned as medium and small water parks.
Most of them are located in the central and
Western regions. Within the 2-hour high-speed rail economic circle of the
central city, there are also high-speed rail links in nearby counties.
Water park equipment from HAISAN