Ⅰ. Differentiated design of the water rides supplier
In order for a water park to achieve differentiation and sustainable development from other market products, it is very important to have an IP that tourists like and accept, and it is also an important work for cultivating potential customers.
This "IP style" first achieved excellent results in the film and television cultural industry, and then it was logically introduced into the field of theme park equipment.
After abandoning the traditional "just play" style of piling up equipment, the water park has gradually moved towards theming. A complete and interesting story line has been set up during the play so that the whole process of the visitor's amusement park is like "watching a movie", thus the tourist can be impressed by the park.
Ⅱ. Integrated design recommended by the water rides supplier
The planning of the theme park has developed in the direction of integrated design. The overall design is a complete process, from the overall planning and layout, to the design of the architectural form, the research and development of the theme IP, the integrated design of landscape architecture, and the introduction of performance shows... The increasing abundance of elements requires a whole new theme park planning and design.
1. Planning stage
Project site selection, consumer orientation, planning layout, and product differences must be considered in an integrated manner. Places with convenient transportation and beautiful environment should be chosen to attract tourists; combined with IP system construction to enhance market adhesion and stimulate secondary consumption; rationally plan venues to maximize reception; increase product differentiation and improve product market's competitiveness. These designs require the water rides supplier to be very professional.
2. The plan deepening stage
When designing, the theme IP must be the priority, and the theme is the soul of the park. After setting a theme, the park is separated, but not scattered. The environment of each district is built around this big theme with a story line, and the result of the arrangement of various theme park equipment will be more interesting. The theme can clarify the building and equipment packaging style, strengthen the indoor and outdoor connections, enrich the landscape and plant configuration, make the style of the park more coordinated, and highlight the characteristics of the park. In addition, the theme can deepen and strengthen visitors' awareness of the park and enhance the immersive experience of visitors.