On the design and capital
raising of theme park from the perspective of operation-1
At the beginning of 2020, the outbreak of
new coronary pneumonia has led to many theme parks across the country to
announce the "closed Park" announcement, which makes it easy to close
the door. However, for the operation subject, the pressure can be imagined that
the theme park is a labor-intensive service industry, with no ticket income,
pay as it is, the tourists who lost during the Spring Festival holiday will not
come back, and the loss cannot be covered Make up, the cost will increase
greatly. In front of the pressure of the outbreak, during the isolation period,
I believe that many business entities and employees are also calmly thinking
about the next development plan of the industry.
During the period of isolation at home, I
was also thinking about the relevant issues of our industry. In a flash, I
became the 15th year of the theme park. Looking back on the past 15 years, I
felt that the time was fleeting. In the past 15 years, I experienced the
"vertical" work of the operation of the park after opening, from the
main theme park project market research, project planning, planning and design,
operation capital raising, drawing review, engineering Through the deep
excavation of vertical work and the expansion of horizontal work, 15 years of
experience laments that it is quite difficult to do a theme park project well.
Especially in recent years, the construction of theme park projects has made
rapid progress. In the process of work, I found many subjective views put
forward by all parties from their own perspective. Today, I'm talking with you
about several common and outstanding views in the industry. The contents only
represent personal views. Because of different perspectives, the phenomena
expressed are not pointed, do not check the signs, and are not enough Please
correct and improve.
Viewpoint 1: when first dabbling in the
theme park industry, does the owner think that it's better to build a theme
park, find a planning and design unit to carry out professional design in each
stage, and build a construction unit, and let the operation team carry out pre
opening, marketing and post opening operations before opening?
Viewpoint 2: as a theme park operator, do
you often ask why many designs require us to raise funds in the design process?
Do they specialize in design or not? Our operation tells the design unit how to
design, so we are not engaged in design, what do we want the design unit to do? Viewpoint 3: as a design unit, the
designer will constantly require Party A to provide capital for its operation
during the design process, while Party A will ask the designer, your design
unit is professional, we have given you the design fee, so you should design my
project well. Of course, it is
very normal for the above views to appear, because the revolution has not yet
been successful, and there will certainly be different voices on the way forward.
The views expressed by Party A, Party B, the operator and all parties from
their own perspectives are reasonable for their own reasons. So today I want to
talk about my understanding of the above three points on the basis of my
understanding of the overall theme park horizontal work, hoping to help the
theme park project in the future.
This time, many projects are closed because
of the epidemic situation. After the epidemic, they can still be opened. But in
recent years, many theme park projects are closed because of many reasons, such
as no good positioning, no good choice of projects in the park, no good design,
no good operation and so on. In the process of continuous project launching,
there have been projects with an investment of over 100 million yuan, and the
park can be closed for rectification in the shortest few months Yes, it's a
wake-up call! For this reason, I personally think the above three points play a
crucial role in the project.
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