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Guangzhou Haisan Amusement Technology Co., Ltd.

Analysis of water park equipment and investment

Analysis of water park equipment and investment

We need to analyze several issues about the social and economic situation. One is the economic situation. At different stages of economic development, the willingness and frequency of tourists are different. The number of trips is related to the level of economic development and water park equipment. Secondly, the population, the number of tourists is definitely related to the population base. The total population, age structure and family structure were analyzed. These are all related to travel. The willingness to travel has a great relationship with age. With the increase of age, people's willingness to travel will have a parabolic process. The middle section is the most critical. Another is income, income should be linked with the economy, if a local economic income is relatively high and ticket revenue is relatively high. Taking Zhuhai project as an example, the relationship between admission tickets and per capita monthly income is about 0.76%. The relationship between Disney and Japan's per capita monthly income is about 0.016% in Japan and 0.013% in the United States, so you find that the proportion of ticket consumption in per capita monthly income is much higher in China, more than a dozen times higher. In this case, why is the rate of overseas revisits so high? Because this kind of consumption accounts for a relatively low proportion of his total income, they have the ability to consume many times. If the proportion is high, their travel frequency and willingness will certainly be affected. Therefore, if a place has a relatively high level of economic income, it will have a positive impact on water parks.

Market demand and market analysis are two concepts, market concept is the overall analysis, demand analysis is positioning, to analyze the specific products of the target market preferences. When we study the National Tourism products, we find that many products are out of place with the market. For example, the positioning is the remote tourist market, while the products satisfy the local resident market, the final result is failure. So this part needs to be studied very carefully. We must analyze the main market thoroughly. At present, many international famous market research companies do research reports in China. Basically, they only do qualitative analysis, but not qualitative and quantitative research on the landing of this project. This is what we have seen. We can deduce a lot of things from the demand, after analysis, we can deduce the product type selection and composition proportion according to the demand immediately. Besides, what thematic activities should be launched to cater to the market demand, what operation and management methods should be used to make this product run smoothly in the future, what kind of related supporting facilities can make the tourists experience better, and at the same time make my original consumption higher.

Estimation of investment scale is a very important part. How much money should we invest in a water park here? We must not think it out in our head. We must base it on the market. There are actually several elements in this. First, the front market judgment: the amount of tourists, the amount of tourists decides the amount of entertainment, so as to determine the amount of water park equipments, through the amount of water park equipment can be estimated the proportion of investment; second, product positioning: low-grade, middle-grade, high-grade, quality determines the volume of investment; third, with the future of the whole market and your operation, market positioning. Investment must take these factors into account, and finally make a scientific judgment.

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