The huge market prospects bring huge challenges, and the intensification of market competition leads to many theme water parks from HAISAN water slide company being only ephemeral. What's wrong with our theme water park? Why can't we continue to operate?
The reasons are as follows:
the trend blindly, the "theme" is not clear and there are too many
Many projects pursue short, flat and fast,
lack exclusive features and brand IP, and form a large number of projects with
similar patterns and content. The problem of homogenization is very serious.
Many of them are the same stacking of water park facilities.
2. Relying too
much on ticket revenue, the profit level is too low.
China's theme aquatic parks account for 80%
of the ticket revenue, and the development of derivatives is seriously
inadequate, while Disney's income of tickets, shopping and other three parts of
the proportion of 3:3:4, ticket revenue only as daily maintenance costs.
and copying the contents of the park blindly
Without the pursuit of copying any quality,
the demonstration effect of successful projects at home and abroad is too large,
developers blindly copying and rough manufacturing, and do not pursue copying
of any quality.
4. The extreme
lack of professionals results in poor management
Depending on the "talent import",
after the blind investment and construction, they have no intention of
continuing to update and maintain and content innovation, resulting in late
incomes beyond expenditure, rotten tail.
Without the support of classical roles and
IP backgrounds, tourists lose the motivation of repetitive consumption after
one visit, which leads to a low rate of tourists're-visit. Lack of culture and
uniqueness, lack of platform for the development and growth of the surrounding
industrial chain, into a dead cycle that can only rely on one-time ticket
revenue. Facing the market opportunities of the golden age of theme water park,
only the non-replicability can determine the vitality and survival cycle of
theme water park.
1. Ensure that
the theme is distinct and unique.
The theme is the soul of the theme water
park, which is the basic characteristic of the theme water park different from
other water parks. The establishment of "theme" is the key to success
or failure. We should find high-quality IP with characteristics and foundation,
and make the whole industry chain close to "theme" development.
"Ticket Revenue" and Expanding Profit Channels
Depending on rich cultural content to
attract customers, we can make profits from a series of income such as sales of
derivatives in pan-industrial chain and hotel operation.
innovation in content to create a high-quality theme image
To refine the essence of theme IP, we
should abandon imitation and plagiarism in design and avoid rough manufacturing
in construction. From the moment visitors enter the water park gate, all the
water park equipment, buildings, personnel and details in the park convey the
concept and characteristics of the theme, making the experience irreplaceable.
maintenance and renovation of facilities, operation of "professional
people do professional things"
Maintaining freshness and attractiveness is
the core of enhancing tourists'experience and increasing repetition rate. It is
also the key to long-term operation and profitability of theme aquatic park.
Continuous updating of aquatic amusement equipment and industrial chain can
maintain the heat until the formation of a "phenomenal" reputation.
water slide company from HAISAN