close
+86 13509963615
info@gzhaisan.com
Search
Guangzhou Haisan Amusement Technology Co., Ltd.

Development Strategies of Water Parks in the Post-epidemic Era

Development Strategies of Water Parks in the Post-epidemic Era

For completed water park projects, how can we deal with the current situation in the post epidemic era?


1. Water park project establishes the initial contact with tourists again through brand communication


Affected by the epidemic, the industry's consistent judgment of market confidence is: burden and retaliatory recovery coexist. Burden refers to the fact that because of the impact of the epidemic, people's income is affected and their health is especially valued by themselves, so they will be more cautious in making travel plans. Retaliation is mainly reflected in the release of psychological needs of long-term homestead.


The recovery of the market still needs a certain period of time, and the communication at this stage is particularly important. The brand communication at this stage is actually a process of re-establishing the relationship between water park projects and audiences, just like a lover who just broke up wants to re-establish the relationship.


2. Water park project should appropriately reduce the market radius and dig deep into the market to seek increment


The impact of this epidemic is great, and we will still have a certain psychological shadow within half a year. As a typical crowd gathering consumption activity, tourism has obvious uncertainty in cross region, which will more or less affect the people’s enthusiasm of cross region tourism.


Water parks with an area of more than 80,000 square meters generally have the market coverage capacity of about 2.5 hours' drive. However, this epidemic may reduce the market radiation radius this year to about 1.5 hours' drive. In this case, it is particularly important to dig deep into the local market to seek increment.


3. More measures of water park project to extend the stay time of tourists


Extending the stay time of tourists includes two aspects, one is to extend the operation cycle of the water park, the other is to extend the stay time of tourists in the park.


In addition to tickets, another major source of income of the water park is tourists' consumption in the park. To increase this part of income, we need tourists to stay long enough in the park . We can start from the following aspects:


a. Safety management of water amusement park equipment are done well to make tourists have a good time;

b. Interesting stories are set to encourage tourists to explore more when they are playing

c. Customer service is done well to improve the comfort of tourists;

d. Rest and entertainment places are increased to make tourists stay in the park after they are tired of playing;

e. Some activities or performances are held regularly to attract tourists' attention.


4. Water park project should be designed to do public benefit activities with all heart, do public relations seriously and establish a good social image of the park


In 2020, medical workers are undoubtedly the most lovely people and heroes in harm's way. Therefore, from the amusement associations to each individual scenic spot, they are basically announced that medical workers will be free of charge. This behavior is worthy of full affirmation, however, if there are only gimmicks and only the medical staff are considered without their family members, or the implementation is not done well, it may have a counterproductive effect. Public benefit marketing activities, on the one hand, depend on the slogan, on the other hand, rely on the implementation that we should do it with all our heart.


Related News
  • Water Park Equipment Maintenance

    Water Park Equipment Maintenance

    July 6, 2017To keep water park equipment longer use, it’s suggested to keep regular maintenance with the following instructions:1. Before daily open to the public, take an over inspections of kids water slides a...view
  • Different Feelings from Water Park

    Different Feelings from Water Park

    March 30, 2018You were having so much fun that you forgot you were tired and hungry.After a trip to a water park, all you can do is sit on the couch and crash.It's a good feeling. The next day you feel completely r...view
  • Introduction to Children's Water Slides

    Introduction to Children's Water Slides

    April 21, 2020With the improvement of life, water entertainment wins great popularity. As a result, knowing more about children's entertainment is on to-do list. Among entertainments, children are more indulged...view
  • Uncover the Mystery of Water Park Equipment for You

    Uncover the Mystery of Water Park Equipment for You

    February 19, 2021Ⅰ. Haisan's water park equipment is diverseGuangzhou Haisan Amusement Technology Co., Ltd. has rich experience in the construction and operation of water park equipment. At present, there are man...view
  • Structural Analysis of Water Slide Equipment for Water Park Equipment

    Structural Analysis of Water Slide Equipment for Water Park Equipment

    October 9, 20211. Classification of water slide equipment by usersWater slide equipment can be roughly divided into two categories. One is the large water slide with tens of meters or even hundreds of meters in the ...view
  • Four Misunderstandings in Managing Children's Water Parks

    Four Misunderstandings in Managing Children's Water Parks

    November 20, 2023With the improvement of living standards, more and more people are willing to spend part of their income on enjoying life, such as traveling, enjoying food, or taking children to water parks. Therefor...view
Online Servicetq_online