+86 13509963615
Guangzhou Haisan Amusement Technology Co., Ltd.

Development Strategies of Water Parks in the Post-epidemic Era

Development Strategies of Water Parks in the Post-epidemic Era

For completed water park projects, how can we deal with the current situation in the post epidemic era?

1. Water park project establishes the initial contact with tourists again through brand communication

Affected by the epidemic, the industry's consistent judgment of market confidence is: burden and retaliatory recovery coexist. Burden refers to the fact that because of the impact of the epidemic, people's income is affected and their health is especially valued by themselves, so they will be more cautious in making travel plans. Retaliation is mainly reflected in the release of psychological needs of long-term homestead.

The recovery of the market still needs a certain period of time, and the communication at this stage is particularly important. The brand communication at this stage is actually a process of re-establishing the relationship between water park projects and audiences, just like a lover who just broke up wants to re-establish the relationship.

2. Water park project should appropriately reduce the market radius and dig deep into the market to seek increment

The impact of this epidemic is great, and we will still have a certain psychological shadow within half a year. As a typical crowd gathering consumption activity, tourism has obvious uncertainty in cross region, which will more or less affect the people’s enthusiasm of cross region tourism.

Water parks with an area of more than 80,000 square meters generally have the market coverage capacity of about 2.5 hours' drive. However, this epidemic may reduce the market radiation radius this year to about 1.5 hours' drive. In this case, it is particularly important to dig deep into the local market to seek increment.

3. More measures of water park project to extend the stay time of tourists

Extending the stay time of tourists includes two aspects, one is to extend the operation cycle of the water park, the other is to extend the stay time of tourists in the park.

In addition to tickets, another major source of income of the water park is tourists' consumption in the park. To increase this part of income, we need tourists to stay long enough in the park . We can start from the following aspects:

a. Safety management of water amusement park equipment are done well to make tourists have a good time;

b. Interesting stories are set to encourage tourists to explore more when they are playing

c. Customer service is done well to improve the comfort of tourists;

d. Rest and entertainment places are increased to make tourists stay in the park after they are tired of playing;

e. Some activities or performances are held regularly to attract tourists' attention.

4. Water park project should be designed to do public benefit activities with all heart, do public relations seriously and establish a good social image of the park

In 2020, medical workers are undoubtedly the most lovely people and heroes in harm's way. Therefore, from the amusement associations to each individual scenic spot, they are basically announced that medical workers will be free of charge. This behavior is worthy of full affirmation, however, if there are only gimmicks and only the medical staff are considered without their family members, or the implementation is not done well, it may have a counterproductive effect. Public benefit marketing activities, on the one hand, depend on the slogan, on the other hand, rely on the implementation that we should do it with all our heart.

Related News
  • Theming Of Water Park

    Theming Of Water Park

    January 23, 2018A successful waterpark does not necessarily mean more water slides. As a water park equipment of water slide manufacturer, we are aware of this fact because we care our clients’ success. Each and eve...view
  • How Can Investors Distinguish the Quotation of Water Park Equipment

    How Can Investors Distinguish the Quotation of Water Park Equipment

    January 15, 2018All the investors are concerned about the cost control of the water park investment. But after a few quotations, it is often difficult to distinguish the price ratio of many quotations. This article t...view
  • How Can Small Cities Which Have No Water Park Projects Take Advantage of the Market Quickly?

    How Can Small Cities Which Have No Water Park Projects Take Advantage of the Market Quickly?

    July 7, 2017In smaller cities that have no water park project, as long as the urban population of the main urban area is more than 200,000, there are huge market opportunities. The developers of water parks shoul...view
  • Why Are Water Park Equipment Prices So Different?

    Why Are Water Park Equipment Prices So Different?

    November 7, 2020At present, water park equipment manufacturers have different equipment prices, moreover, styles and colors of the equipment also vary, which has caused some confusion for water park investors. Now le...view
  • Indoor Water Park Become Popular

    Indoor Water Park Become Popular

    July 6, 2017For many thoughts that water park should be outdoor in hot area, while indoor water park is also becoming popular in recent years.Someone may ask why making indoor water park, the space will be limite...view
  • Facilities in water park

    Facilities in water park

    March 30, 2018Water park not only includes water park slides but also includes,Facilities such as Washing room in water park is usually ignored,according to relevant research in water parks,25% guests will complain...view
Online Servicetq_online