The first is to focus on market
positioning, the second is product positioning, the third is equipment
selection, and the fourth is the planning of related systems. Why should we
emphasize these four issues in particular? Because this is the most error-prone
place for many water park equipment in their early investment.
Market positioning is crucial. After our
investigation, the water park in China is mainly composed of young people and
families. If the market positioning of these two types of water parks is not
correct, they will be misplaced. Young people's market will not be very popular
if they make products in the family-based market, and vice versa.
The core of market positioning is to find
the main market, which is the market, population and demand analysis mentioned
above. These aspects must be studied thoroughly. I've managed two water parks
in my career, and their main markets are biased, such as Maya Beach in
Shanghai, where the youth market plays an important role. And Baise Water Park,
it is mainly family, the two are completely different. The planning of
activities, the way of operation and the matching of other services are all
related to market positioning.
Before we make a conceptual plan, we must
orientate the market positioning accurately so as to push forward other
Product positioning is to see what level
the product is in. The premise of product positioning is to be connected with
market positioning. The second is what grade I choose, which grade is related
to competitive strategy, the positioning of the whole company, and the brand
positioning of the company.
Location is very important, especially in
the case of fierce competition, inaccurate positioning will actually cause
problems, and positioning is related to investment, and ultimately to market
penetration. Of course, if the product positioning does not match the operation
capability, the product will not achieve good results.
Water Park Equipment from HAISAN