How to Mitigate Risks Mostly for Water Park Investment?
1. Project investment depends on specific circumstances, do not pursue novelty and large-scale blindly
In the limited open time to obtain a higher profit, it needs higher requirements for water amusement park. Most of big water amusement parks who have a strong comprehensive strength and prominent advantage, can get a higher profit. In this trend, it is understandable for operators to pursue a wealth of water amusement project content, but do not easily compete with a large area, strong brand strength and wide influence water amusement park. One project which want to gain big profit, can not simply take the formula or template to set, should combine with local market and resources to make a rational analysis of the water park area and investment, make their own characteristics, and then combine with professional management and marketing, to bring the benefits of water park.
Case: Zhuhai dream park reproduces the mystique of the ancient Egyptian, ancient Babylonian culture, not only tried to create a Egyptian culture atmosphere, but also added a lot of classic items, such as the classic fairy tale opera performances, Kyrgyzstan national actors cheer performances. These projects have been favored by consumers.
2. Changing business model
On the one hand, use flexible system of tickets. For different time (holidays, etc.), different types of people (students, children, elderly, disabled, etc.) take a different fare, and cooperate with other brands, to use bundled ticket and stimulate consumer enthusiasm by ticket flexibility.
On the other hand, cooperate with the relevant enterprises to achieve source sharing and resource sharing.
Case: Guangzhou Hippo Park set a target of "to let citizen come again within ten years”, joint promote with Pepsi Cola, Greenery, Watson and other well-known brands, and focus on the development of returned customers.
3. Develop creative activities
To hold a series of activities in line with the theme of the water park to meet the visitors' experience.
Case: Zhuhai Yuanming garden and Dream water city jointly held Romance of the Three Kingdoms theme concept, Qinggong circus, Shengxiang Water Splashing Festival and royal beer festival activities. Greatly improve the enthusiasm and participation of tourists.
Related News
- October 28, 2021Water theme park and water park investment is an important part of tourism investment, whose development is extremely rapid. According to the data of water slide, normally those water parks that updat...view
- September 15, 2022For water park project investors, investing in water park projects today is worth a look. Almost all water park projects are profitable. Making such an investment not only pays back as soon as possibl...view
- August 23, 2021The current water park in the operation period basically show "crowded" scene. Water park construction cycle is usually as long as 0.5-1 years. In the case of normal operation, the first one...view
- January 15, 2018In the 1980s and 1990s after the reform and opening up, theme parks were quickly introduced into China, and the early water parks were in the urban amusement parks that appeared in theme parks. The fi...view
- November 8, 2019As the water park industry gradually maturing, the sea water park landscape park design experts found many of the problems in the operation, but after opening operation management, marketing reasons, ...view
- September 22, 2017PreparationsSunglasses and a hat are great if you plan to lounge around the wave pool or float the lazy river all afternoon.Flip flops, water socks or plastic shoes for walking around the park. The co...view