Market Dynamic of Water Park:
The ancients ever said that ”Inspecting the past and then regular a state". Learning experiences from past and now, tapping into the future and being in line with the future development will provide beneficial guidance for present park’s management and construction of new park. Starting from the perspective of the sustainable development and combining with the change of the new economic form, the future of water parks will come to a four tendencies:”polarized”,”data-oriented”,”intellectualized”,”customized”.
The polarization is to maximize or minimize the market positioning. Some water parks will extend to holiday resorts with water parks and land parks. Like Shanghai Disney resort opened in 2016.The advantage of maximization is to have a complete set of mature industrial chain with hotels, catering, entertainment, retail and other forms. Travelers commonly have over two days travel itinerary. The other water parks put emphasis on one- hour drive market. With more accurate positioning and more characteristics, they can satisfy resident’s fragmentation and recreational needs around.
The so-called “data-oriented”is that the marketing ideas should rely on data.The most direct way to use “The Internet +” and PPcloud is to get numbers of data by all means and tap into clients needs so as to make rational marketing strategies. With the reference to accumulated data and in view of weather and reservation, we can make prediction to the use of entertainment equipment and catering sales and make reasonable allocation of staff. Analyzing from the big data of whole industry and nation will help determine the change of the consumer groups, understand the idea of new birth, to meet new challenges brought by consumer groups of single, decreases, middle-aged.
Intelligent, that is, focus on line terminal and online seamless docking. On one hand, to attach more attention to building more efficiency and convenient booking channels. On the other hand, to pay more attention to online interaction. Real-time sharing campus, online visual simulation and online display can provide more choices for visitors. In addition to that, developing an intelligent terminals, such as smart wristband free of charge for visitors to wear. All requirements can be operated on it, such as stored value, catering, reservation, campus Tours, play project scheduled queue status query, etc. Besides, the online payment will be more intelligent. Cash, credit card and pay-and-escrow, brush face, fingerprint, iris only seen in science fiction can become a reality. In the future, water park will take tourists satisfaction as the highest standard of evaluation,instead of the comments coming from media, advertising, travel .
“customized”is the reform of business model. It is hard to alter internet especially ,the conception. Users’ thinking is preferred rather than customers’. There are four features of users. Firstly, they may not consume here. Secondly, they constantly use your products. Thirdly,they want make connection with you. The fourth one is that they communicate with you regularly.Altering the customers into users,by virtue of water parks to stimulate other industries and to explore potential commercial value. You need cross to the other industry, shopping center, cinema, resorts, hotels, real estate, etc, and integrate with the water park to help increase interactions with users and consumption.
What’s the development tendency? It’s something which have effects on the social trend. It is the brunch of time, the collection of possibility and the human’s future needs. Only to face it, challenge it can we win at last.
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